Hong Kong's new giants

Chapter 702 [Paris and Nikki]

After the Spring Festival, Lin Zuhui took his private plane to New Jersey, USA, where Fila's headquarters has been relocated.

"Boss, welcome to Fila's new headquarters!" Santos said with some high spirits.

He is a professional manager, and what he desires the most is to change the declining trend of Fila's performance and restore the glory around 1997; as for the world's third largest sports brand that the boss said, he is not so confident enough.

"Take me on a tour!"

"Okay, this way please!"

Next, Lin Zuhui, Rooney (Bahrain Bank) and others visited the new headquarters.

Back to the conference room.

Lin Zuhui asked: "How is the progress of the recruited technical R&D engineer?"

Santos immediately said: "We are gradually recruiting, and great progress has been made. If the boss wants to have his own sole core technology, I am afraid he will have to wait for a long time. However, recently Adidas and Ellis, the founder of Tianzu Technology, made a fight In the lawsuit, if we can obtain natural foot technology, we can quickly obtain a core sole technology. However, the reason why Ellis fell out with Adidas is because he opened his mouth."

Sole technology is the key technology of a sports brand.

Nike has its famous air cushion technology and new Zoom technology. Even the criticized Shox technology is quite famous; Adidas' core technology includes adiPRENE, A3 structure shock absorption, and the famous BOOST technology for stepping on shit; Even the domestic brands in the previous life independently developed some core technologies later, such as Anta's energy ring and Li Ning's Li Ning bow.

Of course, it’s not that sports brands like Fila don’t have sole technology, it can only be said that its sole technology is not a successful patent.

Lin Zuhui asked curiously: "I've heard about Tianzu technology, which is the core technology of Adidas. I didn't expect that there would be such a big loophole when signing the contract. What's going on?"

Santos said: "The original technology of Tianzu was invented by Frampton Ellis, who was a track and field athlete at Duke University. Ellis had to say goodbye to his sports career because of an ankle injury. So he decided to invent a safe and stable shoe to protect the athlete's feet.

In his research, Ellis found that the human barefoot is more stable than when wearing shoes, so after three years of research, he made the barefoot sole technology and applied for a patent.

Later, Adidas obtained the patent right to use bare feet from Ellis, and improved it. While imitating the state of human bare feet, the outer edge of the traditional rolling unloading was increased, which reduced the deflection angle of the ankle during exercise and enhanced stability. sex.

Adidas officially released the "Tianzu" technology in 1996. From 1997 to 2000, Adidas released more than 100 sports shoes with Tianzu technology.Not only basketball shoes, but also tennis shoes, running shoes, etc. have natural foot technology.

However, the patent license between Adidas and Ellis expired in 2000, and then the two parties did not reach an agreement on the renewal of the contract, so they went to court with Bo, and the lawsuit is still ongoing. "

Lin Zuhui said: "Is Ellis jealous of the success brought by Tianzu technology to Adidas? So the lion opened his mouth?"

Santos nodded and said, "Yes!"

Lin Zuhui said with a smile: "Adi can't afford it, and we can't afford it either, so let's concentrate on researching our own sole technology!"

He didn't even need to ask the price to know that Fila couldn't afford it.Although Fila is a wholly-owned company of Lin Zuhui, Lin Zuhui is rich, but not stupid.

Santos said seriously: "Indeed! But boss, don't worry, Fila has begun to pay attention to technical research and development, and sooner or later it will have its own core sole patent technology."

Lin Zuhui said with satisfaction: "I have spent 5 million US dollars on Fila, and then Fila can use loans to solve the problem of funds. Of course, I can also inject capital. In short, when I acquire a brand, I must turn decay into magic! "

Seeing Lin Zuhui's self-confidence at such a young age, the executives were also greatly impressed.

At least, the development of Hilton Hotel Group and Gucci in the past few years has made people in the industry praise the professionalism of Barings Bank and the new management.

Suddenly, Lin Zuhui was inspired by the 'Tianzu Technology' and thought of a 'patent' that he could know.

"Santos, call out two good and committed designers for me, I have a sudden inspiration and have a nice note!"

When Santos heard it, he was taken aback for a moment, then pointed to the two executives and said, "Boss, Amy and George are technical design executives!"

Lin Zuhui was stunned, and said with a smile: "I forgot! Come on, let's discuss the design of a 'coconut shoe' together!"

Calling the two executives to his side, Lin Zuhui then took paper and pen.

Other executives are also very curious, this boss is so versatile, of course, it may be just creativity!

Then, Lin Zuhui began to draw pictures on paper (with the foundation of learning).

"The design is called the coconut shoe, and the key features of this type of shoe are a woven upper with a foam midsole and an outsole that is generally a translucent elastic rubber with a simple frame."

"The upper of coconut shoes is the most distinctive. To roughly describe my idea, the appearance looks like a gray-black weave. The characteristics should be breathable, light, and low-cut. Therefore, this upper technology is a key research and development project."

"The heel protrudes a little backwards like this, and it's a little warped!"

Next, Lin Zuhui asked someone to bring some shoe designs, and finally gave a rough idea.

It took almost two hours to solve the creative problem, but it also aroused everyone's surprise, and of course there were doubts.

Some executives said: "The first reaction of such shoes will give people a weird feeling. Is the aesthetics of modern people acceptable?"

Lin Zuhui said with a smile: "The characteristics of this kind of shoes are light and breathable. When more people wear them, they will become fashionable and popular."

Santos nodded and said: "BOSS is very reasonable. Anyway, this is a very good creative project. It may become a blockbuster and extend multiple series."

Lin Zuhui said with satisfaction: "In short, we must pay attention to it. I am very optimistic about this project, and I will pay attention to the progress of this series!"

This is the classic model of Adidas in later generations - coconut shoes. Of course, the patent for designing coconut shoes is a black star named 'Kan Ye'.

As if he had infinite inspiration, Lin Zuhui had an idea and said to Santos: "You can also send someone to talk to the founder named Ellis about the Tianzu technology, and say that we hope to cooperate, and we can accept anything involving Tianzu technology. Give him a share of the sneaker profits, but not more than 20%."

Santos smiled bitterly: "Boss, this may be very difficult. Ellis and Adi's contract renewal condition is a patent royalty of 8000 million U.S. dollars a year, and 8 million U.S. dollars in ten years!"

Lin Zuhui clicked his tongue secretly, thinking about money and going crazy, no wonder later generations of Adidas would rather give up than develop the Tianzu series.

"It doesn't matter, you just go to negotiate! But after one or two negotiations, no matter what the progress is, you tell the media that we have almost reached an agreement with Ellis, and we are going to develop the Tianzu series of sneakers in the future. Next, Don't talk any more."

Santos and the others were a little confused, but Lin Zuhui just said: "It's fine to do it according to this idea. Anyway, we have no losses, and it's not true that we will develop the Tianzu series before we have an agreement. All this is just a gimmick."

"Ok!"

With coconut shoes and Tianzu sole technology, Fila has become more and more powerful.

Next, it depends on whether this year's NBA draft can be missed. He is definitely familiar with sports stars such as basketball and football.

new York.

In a villa on Atlantic Beach, the Hilton sisters came to visit together, and the owner was Lin Zuhui.

He and Paris have had sex several times, and Nikki has directly seen the "applause" of the two, and was even intimidated by Lin Zuhui's brother.This time, the Hilton sisters quietly came to his villa for a date, which made Lin Zuhui feel hot.

Because he didn't want his relationship with Paris to be exposed, so that they could only go on a date in a villa or a hotel suite, so Lin Zuhui also knew that he couldn't hide Paris for too long, so he decided to play hard.

The two of them warmed up as soon as they met!

"Hey, I'm still here, can you two stop being so direct!" Nikki protested.

Lin Zuhui smiled without saying a word, while Paris joked, "Last time you were on Lin's plane, but you broke into the bedroom directly, and you saw all of us!"

Lin Zuhui looked at Nikki with great interest, and saw that she was taller than Paris, also blond and blue-eyed, and much prettier than Paris in terms of appearance. She was a rare beauty, and she deserved to be married to Rose~ A woman from the Erde family.

Lin Zuhui thinks it must be very good if he can join the team before this.

"Paris, your skin is getting thicker and thicker!" Nikki blushed slightly and said.

But after all, he is a European and American, so it shouldn't be too embarrassing.

"Let's go, let's go inside!" Lin Zuhui invited.

Next, the three of them walked into the villa.

Lin Zuhui doesn't know how many villas there are in the United States, not including women's, there are probably about ten villas, anyway, if you like it, you can buy it.Naturally, the rich man's villa will not be vacant, so people can take advantage of it, just arrange for workers to clean it regularly.

After visiting the villa with the two girls, Lin Zuhui took out a jewelry box before arranging their free activities.

"Wow, is it a surprise?" Paris covered his mouth in disbelief.

She had talked with Lin Zuhui for almost two years, and naturally she had obtained luxury goods and jewelry, but she was still very pleasantly surprised, especially in front of her sister.

Lin Zuhui showed a mysterious smile, and then slowly opened it, instantly attracting the eyes of the two women.

This is a diamond ring worth 500 million US dollars, which is naturally enough to attract women.

"Can you put it on for me?" Paris said tremblingly.

"certainly"

Although the Hilton sisters can inherit the assets of the Hilton family, they were in the fund mode at that time, and they cannot be obtained now.So for Lin Zuhui's generosity, Paris is naturally very happy. Of course, the reason why she committed herself to Lin Zuhui in the past two years is that Lin Zuhui released him back then, and later conquered her.

Of course, as time goes by, the relationship between the two will definitely be shattered, but not now.

Paris looked at the ring on his hand, couldn't put it down, and the two of them were tired again.

Nikki downstairs couldn't help but move slowly, ready to take a peek.

"Anyway, I've seen it once, so it's okay to watch it again!"

Nikki came to the second floor, followed the sound to the door of a bedroom, and then saw a scene that made her unforgettable.

The next day.

(End of this chapter)