i was the president of the university

Chapter 645 This is too embarrassing

Modu Ogilvy Advertising Company.

Wang Ming rubbed his sore and astringent eyes, and glanced out.

Looking at the pitch-black night, Wang Ming secretly sighed.

Then the heart was filled with endless blankness.

What should we do now?

The company he works for is Ogilvy Advertising, a subsidiary of WPP Group, one of the four largest advertising companies in the world, and is also a well-known international 4A advertising company.

4A is the abbreviation of the American Association of Advertising Agencies (American Association of Advertising Agencies), and the international 4A advertising companies are large-scale comprehensive multinational advertising agencies.

In 1979, the first international 4A advertising company to enter the Chinese market was Nippon Dentsu, and then set off a trend of international 4A advertising companies entering China.

As of 1998, the top 10 advertising companies in the world have all established joint ventures in China, such as McCann Guangming Advertising, JW Thompson Zhongqiao, Mordu Ogilvy, Mordor Greyhound, Jingcheng Dentsu, etc.

Ogilvy & Mather is one of the first to eat crabs. Especially in 2019, Ogilvy & Mather acquired the shares of the Chinese joint venture company and has been operating independently since then.

But the salary is not high, so it’s fine if it doesn’t increase. In recent years, 4A advertising companies have declined sharply. Even large international companies cannot avoid layoffs, closing branches, and stopping enrollment expansion.

There are many reasons for the impact.

Wang Ming laughed at himself, he could even write the whole composition.

1. Increased competitors.

Many consulting companies also set up advertising agency business, like Bain or McKinsey, in addition to providing strategic consulting to enterprises, they can also solve advertising and marketing problems, which are more diversified than traditional 4A companies.

In addition, advertisers build their own advertising and marketing departments. When the famous daily chemical company Procter & Gamble established a new advertising company, it poached many elite employees from world-renowned 4A companies such as Leo Burnett and Publicis Groupe.

2. The impact of new marketing methods...

3. The disadvantages of traditional advertising cannot be eliminated...

4. Industry brain drain...

In fact, the biggest impact is the change of the media. The three pillars of the past (television, newspapers and magazines, and outdoor print) are all outdated, and now the mainstream is Internet advertising.

The advent of the Internet age has not only affected the physical industry, but also many traditional industries such as advertising agencies have been hit hard.

Just as he was about to leave work, Zhang Qi, the chief assistant, suddenly walked towards him in a hurry.

"Director Wang, Mr. Du called you over for a meeting, which is in the meeting room."

"Now?"

"Correct."

Wang Ming's mood suddenly turned bad. He has been working overtime until 9:[-] p.m., and he is coming to a meeting just as he is about to get off work. Are you sick?
"Okay, I'll go right now."

When Wang Ming got up, he noticed the hasty look of the head assistant, and seemed to rush to inform others.

Is there something major happening in the company, or is there another fault at the headquarters?

Wang Ming didn't know, and walked towards the conference room not very happy.

in the conference room.

Du Yuankai, the boss of Shanghai Ogilvy & Mather, looked down at his watch several times, with an impatient look on his face.

"Okay, now there are eight or nine people, and several other executives are on their way to the company, so let's hold a meeting without waiting for them."

The audience was silent, all looked towards Du Yuankai.

Du Yuankai held a remote control and pressed it a few times, and a projection appeared on the wall.

"This is a microblog distributed by Guanghua University at 8:12 p.m., please read the content first."

Wang Ming of Guanghua University not only knows but also is familiar with it, because his mobile phone is the first batch of Huaxing photon screen version Mate45pro snapped up.

As a user of the first generation of photonic screen technology, I naturally know how powerful this new technology is, especially the news that the optical core technology was conquered yesterday was all over the screen, and everyone in the country did not know it.

Just this content...

Wang Ming's eyelids twitched a few times, it was so frightening.

[Guanghua University: Due to the school’s business needs, recently it is necessary to shoot a college entrance examination promotional video, which usually does not exceed 10 minutes. The budget starts at 500 million, and there is no upper limit. Interested advertising companies or film and television companies, please submit your past works and information to Email below. 】

International companies like Ogilvy & Mather have advertisements for well-known Chinese and foreign brands such as IBM, Motorola, Sino-American Smith Kline, Unilever, Uni-President, KFC, and Siemens.

But even for these large-scale productions, depending on the size of the brand and the scale of advertising production, the price of a video advertisement is between 200 million and 800 million, which is rare for a Mercedes-Benz 2000 million.

Guanghua University's 500 million is already a very high level in the industry, and the most interesting thing is the other party's four words "no ceiling".

Thinking about the assets of Guanghua University again, Wang Ming took a deep breath.

"hiss--"

I forgot that Principal Chen's assets are not small, especially with a photon screen in his hand, he is a big rich man.

There was a lot of noise in the conference room, and several people beside Wang Ming were discussing this Weibo.

"Guanghua University is too generous, isn't it? 500 million to make an admissions promotional video, it's really a scorpion shit—the only one!"

"Could it be tricky? Didn't a South Tourism Bureau spend 348 million to shoot a tourism promotional video?"

"Nonwatt? Guanghua is a private university, so there is still such a big detour?"

"Oh, that's right. Then they are sick. They can shoot a top-level admissions promotional video for 200 million yuan. As for 500 million yuan, it's still a start... It's really scary."

Someone also sneered, "I think it's taken advantage of, just like Mercedes-Benz back then, it cost 2000 million to buy a 50-quality advertisement."

Wang Ming remained silent. He was thinking about retreating. Even though he had climbed to the position of director of the creative department, the higher the position, the more he could feel the decline of the industry.

Finally Du Yuankai spoke up.

"Ogilvy and Mather must win the promotional video of Guanghua University. This project will be the top priority of our company this year. Everyone must cooperate with the bidding."

As he said that, Du Yuankai stared at Wang Ming, and said in a deep voice, "Director Wang, your creative department must do your best this time..."

What happened in Shanghai Ogilvy & Mather is also happening in other major advertising companies and film and television companies.

And this microblog of Guanghua University has also become popular, directly parachuting to the 23rd most searched list.

While advertising and film and television companies are booming, the other circle is very cold.

Jiangcheng.

President Dou of Wuhan University lost his temper directly at home.

"They, Guanghua, are doing something again?"

"Are you sick? Shooting a promotional video with such a high specification, 500 million is still a starting point?"

"It's amazing to be rich?! I'm pei!"

Cursing himself was not enough to relieve his anger, so Principal Dou called Principal You of Huake.

The old opponent didn't know the news yet, and after Principal Dou told him, Principal You was also speechless for a while.

A famous domestic school of their level will naturally shoot an admissions promotional video.

If you don't pay attention to it, you will spend tens of thousands; if you pay attention to it, the funding will increase to 20 to [-].

Even the most proud Shenzhen University, Tsinghua University, and Zhejiang University are at most three to four million. After all, they are public universities, and spending too much on this kind of expenditure will easily cause moral problems.

After condemning together, Principal Dou felt powerless in his heart.

Guanghua University dared to spend several million to make a promotional video, but they dared not follow.

Fortunately, I comforted myself.

"It's just a promotional video. Enrollment still depends on ranking and strength. Wait until next month to see the joke!"

……

Modu, in a rented house.

Wang Dabin, an independent director who was once popular for a while, uses Douyin while eating instant noodles.

Until I saw a video of the Guanghua University promotional film incident.

The fork slipped from the fingers.

(End of this chapter)