The world of film and television begins with the God of Medicine.

Chapter 1586 Hypocrisy
"Nanxiang, why didn't you come back yesterday? You didn't answer my calls."

As soon as Nan Xiang opened the door to the off-campus apartment, she heard Tang Wanru say, "Has Xi Cheng been locked up inside for too long? You guys..."

"What are you talking about? I just had something to do yesterday and went home."

Nan Xiang slowly went to get a glass of water, sat down on the sofa, and looked at the three pairs of eyes staring intently at her. "What's wrong? Why are you all looking at me like that?"

Tang Wanru pouted: "Nanxiang, you can't lie at all. You don't even close your legs when you walk, it's obvious..."

"Oh dear, Tang Wanru." It was Lin Xiao who couldn't stand Tang Wanru's words first. "Can you please stop saying such vulgar and offensive things that give me goosebumps?"

"What's wrong? All three of you dared to do it, and I can't even say anything?" Tang Wanru cried out, feeling utterly wronged. "Honestly, when you're being intimate with your boyfriends, you all scream the loudest, but as soon as you put on your pants, you become ladies?"

"You, you, you..." Lin Xiao pointed at Tang Wanru, speechless.

"Don't you know her? She's just envious, jealous, and hateful." Gu Li glanced at her and stated the cold, hard truth.

"I refuse to believe that I can't find a tall, handsome, and fit boyfriend."

"Then I wish you success." Gu Li said indifferently, her tone dripping with sarcasm.

Nan Xiang calmly drank her water, assuming the fire had been shifted.

However, just as she was relieved, Gu Li exclaimed, "Nan Xiang, I remember you weren't wearing this outfit yesterday, were you?"

Upon hearing this, Lin Xiao also noticed these things. She looked Nan Xiang up and down and said, "I don't think I've ever seen you wear this before. Is it new? When did you go shopping? You didn't even invite us."

"I saw it on my way home, thought it looked nice, so I bought it. Seriously? What's the big deal?" Nan Xiang said, looking speechless. "You guys are so boring. Gu Li, weren't you going to invest in stocks? Lin Xiao, weren't you looking for an internship? Wanru, weren't you going to summer training to improve your grades? Why are you all so idle, staying at home instead of going out?"

"We were just worried about you. We hadn't heard a thing from you," Gu Li complained. "If you weren't back by tonight, we were going to call the police. Honestly, why isn't your phone on when you get home?"

Nan Xiang explained, "It rained yesterday, and I felt unwell after getting wet, so I went to sleep when I got home. Who knew my phone had run out of battery and turned off? I woke up today and couldn't reply to your messages. Can you please stop interrogating me like I've committed some serious crime? Honestly."

"Alright, alright, you know what you're doing." Lin Xiao waved his hand.

Thank you for your concern.

Nan Xiang blinked her big eyes, her gaze sweeping over the faces of her three best friends, giving Gu Li a particular look...

Gu Li ignored her and continued sending messages on her phone...

Wang Yan arrived at the company feeling relaxed, only to be met with a disdainful look from Lin Quan.

The outrageous things he did were beyond reasoning, and right and wrong were indistinguishable, so he continued his scoundrelly ways with a clear conscience. He didn't offer Lin Quan a single explanation or apology.

Brother Biao has his reasons. Just take your time getting along with me. If things don't work out, you'll have to find the reason yourself...

Wang Yan began handling the company's daily affairs.

The company is currently thriving, with its data improving day by day. With Wang Yan acting as an online influencer, they are constantly advertising to attract users, resulting in a rapidly growing user base.

As the number of users increases, the categories for reviews are also being continuously improved.

Someone went to a restaurant, thought it was good, and then left a review on Select Life.

Some people went to see the movie, thought it was terrible, and when they got home, they found that people on the movie selection forum had already posted low-rated reviews and long articles angrily criticizing the director, actors, and so on.

Someone bought a piece of clothing, wore it for only two days, and the seams came undone. The after-sales service was also poor. So, they started rating the product, the store, and the brand on the "Selected Life" platform, giving them low scores.

Someone bought a phone and had a terrible user experience, with extremely poor after-sales service. So, they started selecting a lifestyle...

Some people went to see a doctor, some went on vacation, some bought cars and houses, some did home renovations, some targeted celebrities and idols, some started critically commenting on historical figures, some started beauty pageants, and some started selecting national heroes...

As the categories become more diverse, disputes naturally arise.

Because the evaluation of something is multi-dimensional and also involves subjective consumer factors, a major discussion ensued regarding how to ensure fairness. In response, Wang Yan directly exposed a large number of IPs involved in manipulating positive and negative reviews, and revealed other brands' public relations practices regarding Select Life.

Following this incident, numerous brands filed lawsuits against Zhenxuan Life, claiming that Zhenxuan Life had infringed upon their reputation and goodwill, demanding that Zhenxuan Life remove the ratings of the relevant brands' products and provide related compensation.

This is a society where consumers can't say anything bad, and when problems arise, the people involved are the first to be addressed. Wang Yan, of course, doesn't tolerate this kind of behavior. Instead, he uses this incident for marketing purposes, attracting more people to register and use the Selected Life app.

As a result of these factors, Select Life's user growth rate has been quite rapid, already exceeding one million.

Meanwhile, Select Life has also started to generate income, mainly through two channels.

One is the food delivery order transfer business. Eating is a major part of life. Apart from breakfast, the two most difficult questions in people's daily lives are what to eat for lunch and what to eat for dinner.

Undoubtedly, the emergence of Select Life has given more people choices. Genuine user reviews naturally make people want to try it. For those with food delivery options available within the delivery range, it's a natural step to directly order.

In today's chaotic competitive landscape, the unit price for transferred orders is still quite considerable. Accounts receivable have already covered a significant portion of expenses, and the company is actually turning a profit. This demonstrates just how ruthless the food delivery industry is.

Another way to make money is through various other items such as shoes and clothing, travel and accommodation, daily necessities, digital 3C products, and cosmetics. Anything rated on Zhenxuan Lifestyle and sold on e-commerce websites is included.

When people want to buy a computer or mobile phone, they browse lifestyle-related categories and naturally encounter various product reviews and evaluations. Within these categories, lifestyle products are connected to e-commerce websites, allowing for price comparisons of the same products across different platforms.

With this comparison, users will naturally choose the cheapest option. Regardless of whether a transaction is completed, attracting a user generates revenue. If the user places an order, the platform's rebates for these high-profit products will be quite substantial.

Wang Yan then used a portion of the rebates to run promotions, subsidizing consumers who placed orders, so that everyone benefited.

This is precisely why Selected Life has gained even more popularity, with people flocking to Wang Yan daily, practically begging for money. Similarly, countless others are replicating Selected Life's model. By now, the website's profit-making method has been fully demonstrated. Selected Life is only one step away from making big money.

That means having your own supply channels. Just leverage the website's current achievements and approach top-rated brands to negotiate distribution agreements. You'll inevitably secure a favorable price.

By selling directly to consumers and receiving direct shipments from manufacturers, you don't need to hold much inventory or incur warehousing costs, so you naturally earn more than if you outsource to e-commerce platforms.

Their business scope is also broader than e-commerce platforms; they can get involved in almost anything, and their influence is greater. Currently, their only problem is a lack of funds, preventing them from expanding rapidly…

However, despite all the temptations, Wang Yan firmly rejected them all. After all, he could still spend the money he had, and with the money he had earned, the company didn't have much financial pressure at the moment. Taking a steady and pragmatic approach and continuing to operate was the right thing to do.

Raising funds too early, resulting in insufficient capital and an undervalued company, is not worthwhile. Raising funds too late, when the company's cash reserves are insufficient to support operations, is even more disastrous. As Jack Ma once said, companies should raise funds when they are in good shape.

Ultimately, it comes down to having a firm grasp of your company's situation, the market situation, and future expectations. Only in this way can you maximize profits.

As for the other copycat companies, Wang Yan naturally didn't take them seriously. He always believed that people's character wouldn't disappoint him. When there are no competitors, it doesn't matter what you do. But when there are competitors, if you court death, then you're truly doomed.

As long as Wang Yan continues at his own pace, he will succeed.

Moreover, he possesses seemingly insignificant but actually crucial technology. How to identify manipulated comments, how to determine who is genuine, and how to ensure fair ratings—these are the fundamentals of selecting life. It's about avoiding consumer aversion while simultaneously establishing authority.

Once this is achieved, the next step is to have a deeper understanding of users through intelligence, which is the precise targeting and hunting of consumers by consumerism.

What makes Wang Yan better than other businessmen who are labeled as entrepreneurs is that he lets consumers know where their money is going, and he gives consumers genuine products...

After lunch, Wang Yan went to the stairwell to smoke and saw Gu Yuan also smoking heavily.

"Hey, isn't this Gu the Fool? What, here for a smoke yourself?"

Gu Yuan glared at Wang Yan, then angrily threw his cigarette butt on the ground and crushed it: "Don't be so smug. My company will definitely succeed, and it will definitely do better than yours."

"Selling computers? I'll buy them in bulk," Wang Yan said with a smile.

So Gu Yuan turned and left, unable to bear Wang Yan's teasing any longer.

The business has been running for over a month, and the website has only just been completed, with promotion only starting a few days ago. However, Gu Yuan is too embarrassed to go out and hand out flyers or solicit customers. He can only hire part-time workers to do the promotion, but he lacks the necessary experience, and these part-time workers are just trying to fool him, resulting in a very low conversion rate.

This is still the case that his platform has content; it's all copied from the "Selected Lifestyle" category. Of course, it's just a superficial copy; Gu Yuan doesn't understand the website's operating logic, and he doesn't have the necessary technology.

At the same time, Gu Yuan also hired a lot of people. Wang Yan's Selected Life had raised funds once and had a million users, but it was only approaching forty people. Gu Yuan, on the other hand, found part-time students from schools and people from the community, bringing the total to more than fifty people.

He offered a decent salary, and considering the cost of equipment, promotion, and food and drink, he had already made nearly a million in just over a month.

The company is currently experiencing a stagnation, and I'm really worried about it...

"You didn't go out for a smoke? Why so fast?" Gu Li asked, eating her boxed lunch with concern for Gu Yuan.

"Don't even mention it, I just lit up a cigarette and ran into that guy surnamed Wang."

Seeing Gu Li's worried look, Gu Yuan said unhappily, "Why are you looking at me like that? I'm not stupid. I know I can't beat him, so why would I go looking for trouble with him? I just put out my cigarette and came back."

"That's fine then. I was really worried you might do something rash and get beaten up again."

"Sigh...really, who knew starting a business would be so difficult. If I had known, I wouldn't have done it. Now I've spent so much money, and I'm reluctant to shut it down."

Gu Yuan sat in Herman Miller's ergonomic chair, grumbling about losing money.

Gu Li comforted her, "It's alright. We've already spent all the money we needed to, and apart from labor costs, there aren't any other major expenses. We can hold on for another two or three months. Let's think of something together; maybe things will turn around."

"It's tough," Gu Yuan said dejectedly. "I really admire that guy surnamed Wang now. He looks so relaxed, and he's accomplished this without much effort. Unlike us, we rack our brains but are still flustered and can't figure anything out..."

"Gu Yuan! Don't say such discouraging things. You have to believe in yourself. Since you've started, you must do your best and achieve something!"

Gu Li said, "Wang Yan has committed many evil deeds, someone will definitely deal with him."

Gu Yuan shook his head and said, "Our family business has been affected, and we've lost a lot of money. You know about that, right?"

"We heard the noise a while ago, what happened?"

“My mom said she suspects Wang Yan was behind it. I didn’t believe Wang Yan had that kind of ability before, but now I’m starting to believe it. It’s possible that Wang Yan really did something bad!”

Gu Li frowned: "Your family owns a listed company, and he's just a poor student who doesn't know anyone. How could he possibly do something like this? Your mother must be getting senile and being paranoid."

"No, I have to go and ask him."

"Are you stupid? Even if he did it, do you think he'd admit it?" Gu Li was speechless. "Even if he did it and admitted it, what could you do to him? Don't be silly, Gu Yuan. Right now, the most important thing is to figure out how to build up the company. As for Wang Yan... don't worry, he won't be arrogant for long."

"how?"

"Didn't I just say that he has committed many evils, so there must be people who don't like him?"

"Who is it? Xi Cheng? That's just a thug. He's been beaten up by that guy surnamed Wang for a long time."

"How should I know? And don't mention that trash to me."

Gu Li rolled her eyes, expressing her dissatisfaction...

(End of this chapter)