Signing from HK Comprehensive becomes a legend

Chapter 508

The new day is sunny, mountain city.

Dr. Zhao's Mi-17 stayed in a certain place in the mountain city early, and he wandered around the streets of the mountain city relaxedly, both for rest and for tourism.

On the follow-up flight test route yesterday, Zhao Xueyan encountered injustice along the way, and would also let the Shanghai police in the cabin go down to do things. On the way from Shanghai to the mountain city, there are more than a dozen policemen, and now only one deputy director Xie is left.

After resting for the night and eating a mountain-style breakfast, Zhao Xueyan is still very interested in walking in this city with a magical altitude difference.

As he was walking, he passed by a small street shop. Among the dazzling array of goods, a bottle of Tianfu Coke aroused his interest. If he remembered correctly, it seemed...he had seen Tianfu Coke not only in the capital.

I have seen it in Shanghai before.

He has seen a certain city in the middle reaches of the Yangtze River where he had lunch yesterday? ?

It’s only the middle and late 80s. In the mainland beverage market, there is such a popular self-produced brand, or is it Coke?

Zhao Xueyan, born in 00, was most impressed by the domestic beverage and drinking water market before time travel, such as Wahaha and Master Kong. Basically, they were very popular when he was growing up, and he often drank them.

As for domestic drinks in the 20s and 90s?He only remembered that Jianlibao was very popular, but he didn't pay attention to the others.

He didn't pay much attention to things before he traveled. Naturally, he didn't pay attention when he came to the mainland a few times, but the things he saw again and again remained in his mind. Only when the real objects fit together, Dr. Zhao discovered that this Tianfu Cola seemed not simple.

Thinking of this, he went to the store and took out the money to buy a bottle of Coke. After opening it, he took a few sips and said in a little surprise, "It tastes okay."

The taste of Tianfu Cola has a faint herbal taste, which is very unique, but it also has tons of comfort similar to Coke and Pepsi.

Tasting this kind of taste for the first time is a bit weird, just like drinking beer for the first time in this life... the taste will feel weird and uncomfortable.

Drink a few more sips and taste carefully, this taste is really unique.

Under Zhao Xueyan's surprised comment, the salesperson in the shop glanced at Dr. Zhao with a strange look, trying to laugh at him as a bumpkin... Finally, he smiled brightly and said, "Are you an overseas Chinese who came back from outside?"

Zhao Xueyan nodded, "That's right, it's the first time I've come to the mountain city, and the total number of times I've been to the mainland is not many, how do you tell?"

The salesperson laughed, "There are quite a few people in our mountain city who are dressed in fashion and foreign style like you, but how can the locals not know about Tianfu Cola?"

Speaking of this, he finally couldn't help complaining, "This is the one that was on the state banquet in 84, big brother, and it was also listed as a drink for state banquets and foreign affairs events in 85."

Dr. Zhao, "???"

Is there such a thing?Why has he never seen this brand in later generations?

It was honored at the state banquet in 84, and it is still a designated state banquet and foreign affairs beverage. Does Jianlibao have this row of noodles?Dr. Zhao knew Jianlibao, because before he traveled, he could easily buy this drink whether he went to the supermarket by himself or took it out.

I heard that in the 80s, it rose to prominence and created a lot of brilliance. The boss in the middle went to jail, the market crashed, and then it came out again, and it still sold well?
Tianfu Coke... At least no one sold him in the life circle and study circle before he crossed.

Let him think more, after six times the brain power, as long as he digs with his heart, many memories buried in his mind, including flashing fuzzy information, can be dug out with his heart.

He had searched for Jianlibao before crossing, and if he hadn't searched, he wouldn't have known about the rise of the world in the 80s.

During the search process, did you see other fringe information that passed by and did not pay attention?
After drinking up a bottle of Coke, he bought two more bottles and continued walking. After a few minutes, Zhao Xueyan slapped his forehead and really dug out something.

It seems to be Tianfu Cola, No. [-] soda, etc., the eight major domestic sodas, which were popular for a time or two, and then Coca-Cola and Pepsi came, and they jointly acquired them... In the following decades, there were no more eight domestic sodas, only Pepsi and Coca-Cola .

Zhao Xueyan was speechless after digging out such information.

I don't know what to say.

Holding two bottles of soda and walking on the street, he drank another bottle. When he saw a taxi coming by the side of the road, he waved, "Master, go to the heavy drink factory."

This is an instant journey. The instant noodle group under his subsidiary, Master Zhao Catering Group, has entered a period of steady growth. It has not tried to enter the European and American markets, but the Asian region is really exploding.

Mineral water will also be dumped.

Green tea, black tea, etc. are still under development.

Cola drink?Before he remembered the abnormality of Tianfu Cola today, he didn't plan to set foot in it.

The catering group is his less important industry.

TV stations, media groups, and money in the Tokyo stock market and real estate. In the future, the big bear will disintegrate and then go for a wave. This is the core business.

But seeing, digging and recalling Tianfu Cola, he felt that he could take advantage of the trend to help Tianfu, or it could be an impromptu cooperation and win-win situation?
According to the memories I dug up, Tianfu Cola not only occupied the huge market of soft drinks in the Mainland at its peak, but also exported to many countries and regions. When Pepsi is coming soon, some people seem to say that we must not be able to beat Pepsi and Coke, so why not take the initiative to show favor ,Joint venture……

When Pepsi acquired Tianfu Cola, it would be completely frozen, killing the brand.

Of course, this is not entirely the fault of that sentence.

Before the cooperation, Tianfu Coke had a very high market share and its sales volume exploded, but he had many hidden dangers, such as the big age factors in the management of state-owned enterprises, triangular debts and various debts that could not be returned, and it was difficult to pay wages.

There are also some places that think that Chinese medicine added to beverages does not meet certain regulations, and they will return you on a large scale to create public pressure and so on.

These are big times.

How many state-owned enterprises will avalanche in the next few years?

Master Zhao Catering Group never thought about getting involved in the cola and soda industry. He discovered this kind of domestic giant that could have gone global, and he could make money if he cooperated with it.

Even if it is not a joint venture factory, Master Zhao can earn a lot of money by helping Tianfu Cola win some overseas markets.

The production is still in Tianfu. I wholesale a batch, put a brand of Master Zhao, and increase the price to go to Hong Kong, Macau, South Korea, Taiwan, Pepsi, and Coke to grab business. It is nothing.

There is one thing to say, in the mainland of this era, the price of a can of Tianfu and a can of Pepsi and Coke are different.

For example, Beibingyang soda, listed as one of the eight major domestic soda brands along with Tianfu Cola, was put into production in April 1981 and rose to prominence in Beijing at a price of 4 cents a bottle.Of course, soda is [-] cents, and if you take the bottle with you... the bottle is much more expensive.

Bring the bottle and sell it, and return the bottle after you drink it up. It's [-] cents a bottle.

Also in 81, Coca-Cola entered the capital at a price of [-] cents a bottle.

Three times the price difference.

The price of Tianfu Cola is also much lower than that of Coke and Pepsi.

Zhao Xueyan can make this price the same in Hong Kong, Macau, South Korea, Japan, Manila and other places. This price is also free!
As for who sells better...it has to be asked by the majority of "consumers".

After a period of time, the taxi arrived outside the gate of the heavy drink factory. When Zhao Xueyan got off the car, he got more news. It was no longer dug out from his mind, it was my brother who said it on the road, talking about Tianfu Cola , my brothers all looked excited and proud.

After all, this is a soda brand that Shancheng went out to not only sell to the whole mainland, but also to export.

The news he got was that Tianfu Cola had built nearly a hundred bottling plants in the mainland.It also successively introduced two can production lines from Europa, and the sales network also spreads all over the mainland, so as to achieve the momentum of the leading domestic soda brand.

At first glance, it is a great situation with flowers blooming like brocade.

Standing at the gate of the heavy drink factory, Zhao Xueyan saw the scene of a busy Chaoyang enterprise with cars coming in and out.But the cars here are mostly vans, trucks, tricycles, bicycles and so on.

Watching and watching, Zhao Xueyan saw several island-made cars arriving at the gate of the soda factory, and a man in a suit got off, speaking a mixture of Mandarin and Japanese proudly, and communicated with the gate before the car continued driving and entered the factory.

Dr. Zhao smiled a little playfully, how could he still meet islanders here?

He was still laughing when he saw a middle-aged man with a briefcase on a bicycle arriving nearby, parked and locked the car, walked to his side and said, "Little brother, which unit do you belong to? You are also here to ask for debts?"

Zhao Xueyan glanced at him in surprise, "Why do you think I'm here to ask for a debt?"

The tunic suit laughed and said, "It's almost Chinese New Year, and the people who get stuck here the most are either those who buy goods, or those who need debts... You don't look like a buyer? Could it be that you are still assigned to work?"

Zhao Xueyan shook his head speechlessly.

The Chinese tunic suit sighed, "It's such a big factory, and the business is so good. I owed us such a little money, and I've gone so many times. If I don't come here for the New Year, I won't be able to deliver the New Year's goods."

The triangular debt reached its peak in the early 90s, and the country took the lead in resolving it. Before that... I don’t know how many companies went bankrupt.

The Chinese tunic suit didn't say much. He took out a cigarette and gave way. Seeing that Dr. Zhao didn't smoke, he began to puff. , You can’t do it, I’ve made a plan, if I don’t have enough money, I’ll build a floor shop inside, and when the Heavy Drinking Factory asks for debts from other places, I’ll have to get some of it back.”

Old Wang in the Chinese tunic suit was shocked, "..."

Zhao Xueyan, "..."

After a period of time, Dr. Zhao stood in the debt collection team in a daze, and then entered the factory with the big team. The guard tried to stop him, but was sprayed.

After entering, he stopped following and left the team to wander around.

After strolling around, he arrived at the production workshop area. He was still sightseeing. A young man wearing a jacket came out from the depths of the workshop and said to Zhao Xueyan, "You are also part of the island country inspection team? Why are you here? Lost?"

No wonder he asked such a question. Dr. Zhao's clothing style is a bit different from that of the workers and leaders of the heavy drink factory.

Zhao Xueyan shook his head, "No, I'm from the Hong Kong Island Study Group."

The young man in the jacket was confused, "Hong Kong... Hong Kong Island inspection team? Is there such a thing? When did you come? How many people?"

Zhao Xueyan smiled and said, "I'm the only one, but I think Tianfu Coke tastes good. If possible, I want to wholesale a batch to Hong Kong Island to try the water."

The young man in the jacket was overjoyed, "Hey, you're not fooling me, are you?"

These days, although Tianfu Cola has also gone outside, its external sales ability is not enough. It is a newcomer, and it is still facing joint pressure from Coca-Cola and PepsiCo.

But if it can sell Coke better outside, it will definitely be the happiest thing for Heavy Drink Factory.

Because, if you sell in the mainland, you will fall into a triangular debt environment. After the goods are delivered, it will be difficult to get money. Selling to the outside is different!For foreign trade orders, the payment is transferred to the account of the relevant department, and then converted into mainland currency to connect with the soda factory...

Triangular debts are between enterprises and enterprises, and the relevant departments directly jumped out of this level.

Not to mention, foreign exchange income! !
Every year at the Canton Fair, how many enterprises in various provinces and units want to earn foreign exchange, and colleagues can't wait to fight.

Isn't it the convenience and sense of honor? Therefore, when there are businessmen from the island country to inspect, the heavy drink factory also receives them very grandly. The treatment of Hong Kong island businessmen...is no worse than that of the island country businessmen.

Ding Weimin, a jacket youth, is a deputy section chief in the production workshop. He used to be a marginal follower in the island country inspection team. How could he come across Hong Kong Island inspection after going to the toilet?
It's not mentioned above!

Under his unbelievable surprise words, Dr. Zhao laughed, "What am I fooling you about, my time is more precious than yours."

Ding Weimin took a deep look at Zhao Xueyan again, then rubbed his hands and stretched out his hands, "I'm Ding Weimin, I don't know what your name is sir?"

"My surname is Zhao." Briefly introducing the handshake, Zhao Xueyan asked curiously, "If I want to buy a batch of beverages to test the water, the quantity is relatively large. How much can your factory provide me at the fastest?"

In 81, a bottle of Tianfu Coke and Arctic Ocean soda was 87 cents. Now in [-], the retail price has risen to [-] cents.

Thirty cents a bottle...there are no such cheap ones in Hong Kong.

Master Zhao's mineral water comes in a bottle.

Let's calculate on the basis of [-] million Hong Kong dollars, and retail for [-] cents a bottle, how many bottles can you approve?
Maybe [-] million is too little to test the waters. Let’s say a wealthy businessman in Wanwan first borrows [-] million from the bank to place an order with Mr. Zhao, and the [-] million will be transferred directly. I will wait for the goods. Zhao Xueyan himself arranges a test. ...

If the news gets out, there may not be other similar luxury businessmen who will follow suit and cover everything at a one-off price.

Ding Weimin said in astonishment, "Test the water... If you want to test the water and buy a batch of goods, if there are thousands or tens of thousands of bottles, I will make the decision and ship them within two days."

Just try the water, do you need to ask us about our production capacity so seriously?
Their heavy drink factory is a national brand factory with nearly a hundred beverage filling factories.

Thinking of this, Ding Weimin's face was full of joy, "Mr. Zhao, don't worry, we guarantee as much as you want. I'm afraid you won't believe me if you tell me. Our factory's output value this year has reached more than 1 million yuan."

"In the national soda industry, it is the strongest grade."

Zhao Xueyan was thoughtful. In this era, soda factories in the mainland with an annual output value of hundreds of millions... are indeed bullshitting.

But this is compared with the water test in his mind, or... the annual output value is about the same as the basic positioning of my water test?
While he was thinking, a figure came out from the depths of the workshop. It was a middle-aged man with a shiny face. When he saw Ding Weimin, the middle-aged man said coldly, "Ding Weimin, what are you doing? You ran out during the time when you were receiving the delegation from the island country." Sneaking? Is there any organizational discipline?"

Ding Weimin immediately turned around and explained excitedly, "Director Li, I'm not..."

Director Li waved his hand indifferently, "Don't argue with me, when the inspection team leaves, I will slowly settle the score for you."

Follow him and look at Zhao Xueyan, "Who are you? I haven't seen you, have I? What are you doing here at such an important time? What are your plans and purposes?"

Zhao Xueyan looked at Director Li suspiciously, what do you mean?Why does this smell like a hat?
The two sides really don't know each other.

(End of this chapter)