To become the richest man from the beginning of the game

Chapter 214 Completely in line with President Pei's expectations

Pei Qian waited for a few minutes, but Lin Wan didn't raise any questions, knowing that the matter was settled.

In fact, Pei Qian himself is very clear that the advertising plan he gave is really the most effective publicity plan for traditional web games.

It can't be said to be the most cost-effective, but the effect is certainly not bad.

For web games, the most cost-effective solution should be to directly pick up the materials of other games, or make some inexplicable sand sculpture videos. Anyway, it depends on how to convert as many clicks as possible.

Like "I'm constantly showering, where is the oily world".

But doing so is actually against the law. Art resources cannot be used indiscriminately, otherwise one will be judged.

Pei Qian must not do such illegal things.

Therefore, we can only invite celebrities.

Traditional web games are aimed at middle-aged players, successful people with a lot of money, private entrepreneurs, coal bosses and the like.

These people will like Hong Kong and Taiwan movie stars very much, and at the same time they don't care so much about the game screen, they have ample money, and at the same time they prefer the feeling of being surrounded by all the younger brothers in the game.

Therefore, when shooting advertisements for these people, it really looks like this.

Hong Kong and Taiwan stars are selected to increase the appeal and affinity for this group of people. At the same time, various slogans also use the simplest way to highlight the selling points of this game for the target player group.

For example, selling equipment to make money, free trading, national warfare, etc., are all content that page game players are passionate about.

It is a very cost-effective thing to say all these highlights in the advertisement as much as possible. It is simple, effective, and can produce excellent brainwashing publicity effects.

That being the case, why did Pei Qian still shoot this commercial?

The reason is simple, the publicity is aimed at the wrong people, and no matter how good the effect is, it is useless!

From the very beginning, this publicity plan was designed to attract traditional web game players and be cast aside by ordinary players.

The name "Blood War Song Power Enhanced Edition" is also the same.

In this way, a lot of money was spent on advertising. Although there was some influence, it attracted a large number of traditional web game players.

The characteristic of these people is that they don't care about the game screen, all they want is to knive money to slash people, accept younger brothers in the game, and enjoy the feeling of being so full of stars.

However, what kind of game is the current "Blood War Song Power Enhanced Edition"?

There is almost no krypton, everyone can only buy stamina medicine, and the lucky ones selected by the Tianxuan system are the ones who kill the Quartet in the battlefield...

Even the form of the game itself has been changed from a traditional web game to a micro-end in order to improve the picture quality!

In other words, these people have to wait to download the client, and cannot play it immediately. Even their office computers may not be able to carry the game, and the improvement of the game's picture quality is not very sensitive to them...

They found that this was not the kind of game they wanted, and they would definitely leave at the speed of light with curses.

Can this game not be cool?

Spend a lot of money to find celebrities to advertise and put them on major websites, but the publicity effect is not good, and players are lost...

Absolutely lose!

And who should the real target group of "Blood War Song Power Enhanced Edition" be?

It should be some student parties and office workers with little money, or ordinary players who like the traditional web game mode but have no money to re-krypton, or some players of traditional terminal games and mobile games, can also be included.

But the problem is that most of these people will be put off by the name and the advertisement.

It's like Pei Qian can memorize these ad words back and forth, but he never thought about playing it for real.

Therefore, there is actually no major problem with the game, and there is no major problem with the promotion method.

But the game itself and the promotion method are aimed at different player groups, which is a big problem!

Coupled with the huge investment in the game itself, R&D and publicity will cost at least 800 million. In the case of a limited number of players and a single payment point, even if a group of players flow in, it is almost impossible to recover the cost of.

Pei Qian let out a sigh of relief. It seems that Shangyang Games can rest assured for the time being.

Next is the development of Tenda's "Return to the Shore".

Two days ago, Pei Qian discovered that the official novel of "Return to the Shore" was actually being written on the Chinese website of the end point, which really scared him a lot.

After experiencing the previous incidents, Mr. Pei is always on high alert, and will not let go of any trouble.

Therefore, this time the official Chinese novel of "Return to the Shore" was serialized on the Chinese website of the end, and he was not hidden from him.

It's just that after reading the readers' feedback, Pei Qian was relieved a lot.

The development of Diandu Chinese.com has been very slow so far. Although it has attracted some web writers by virtue of its excellent full-time conditions, the content of the library is too poor after all, so the growth rate of new users is worrying.

So far, the DAU of Dian Ding Chinese website is only more than 2000, and it also includes those who come to take a look out of curiosity and say goodbye forever.

However, even so, there are still hundreds of people who have read the official novel of "Return to the Shore".

Because this novel is hung prominently on the homepage of the website, most netizens will read it after they come in.

However, under this novel, there are all negative reviews.

"What is written, I don't understand."

"I was stunned after reading the third chapter, but I didn't see who the protagonist is!"

"Is it all spreading the world view? It hurts my brain to see it."

"Can anyone at this level be on the homepage? How trashy is this website?"

""Return to the Shore"? What rubbish name, I don't know what it says!"

"It is strongly suspected that this is the work of a related household! There are so many books that are much higher than this level, and they have not given such a good recommendation."

"If it is a related account, it proves that this website has no future!"

The game "Return to the Shore" is still under development, and there is no publicity and promotion at all, so the Chinese website of the end point did not publicize that this book is the official novel of the same name of "Return to the Shore", and did not try to catch the popularity of Tengda.

The original intention of Ma Yiqun and Zhu Xing'an was to entertain themselves by posting the official novel, and by the way, they could also hear the real feedback from the players.

If they are all fans of Tengda, they may start to brag regardless of the content. At that time, Rainbow Fart may blow Ma Yiqun and Zhu Xing'an out, unable to maintain an objective attitude, and affect the content of the subsequent plot.

As a result, reader feedback can hardly be truer...

Pei Qian also flipped through the two chapters of the novel and found that the readers were quite right.

Zhu Xing'an and a group of horses are really not wronged at all...

This book was written by Zhu Xing'an, and others were responsible for putting forward ideas and opinions.

Ma Yiqun had to take care of the website, so he didn't have so much time for creation, and he felt that his thinking was deeply influenced by Internet articles, and his writing might go astray, so he handed over this task to Zhu Xing'an.

However, Zhu Xing'an has absolutely no basis for writing online articles. When writing official plots and worldviews, it is natural to benchmark some foreign game plots, including the original novels of some foreign 3A masterpieces, official setting collections, and so on.

Clouds and mountains are shrouded in mist, confusing and confusing.

It's perfectly fine to use the written stuff as a plot copy, but if you post it on an online website, it will seem out of place.

This official novel was posted on the homepage of the Chinese website of Dian Dian, and I don’t know how many readers were persuaded to quit.

When many new readers come to the website, the first thing they must do is click on the book in the prominent position, because the book in this position often represents the highest level of the website.

As a result, click to open it, and this is it?

Discourage me on the spot, and I won't click on the second book again.

Pei Qian silently observed all this from behind, and couldn't help but secretly rejoice.

Very good, the Chinese website of the terminal did not live up to my expectations!

A group of horses with 30 first orders, plus a group of laymen who have zero understanding of online texts, this result finally met Mr. Pei's expectations!

As for the official novel "Return to the Shore" on the homepage, Pei Qian doesn't intend to take care of it anymore. Anyway, this novel has not only failed to attract people, but has also persuaded a large number of readers.

It is simply a blessing!

　Adding is coming, please ask for a monthly ticket~ If you haven’t called Mr. Pei, go and see the top post in the comment area. If you can share points, No.1 is 18 points.

　　

　

(End of this chapter)