Technology derived

Chapter 632 Lossless Compression
After Wang Fan's words fell, the face of the person in charge of Mortal Video and Mortal Music changed drastically in an instant.

From the establishment of Mortal Technology to the present, in about half a year, several projects were basically approved at the same time.

The support of various resources also spared no effort, but the speed of progress was very different.

The mortal game has reached the point where it is invincible, and it has become one of the most profitable and important pillars of mortal technology.

The mortal game platform has also become an existence that even game giants such as EA and Gameloft have to pay attention to, compromise, and compromise.

And Fanyu is developing even more rapidly. It can be said that there is only one Facebook left in the entire social network, which is still strong. Others, even Twitter, have been eaten up by Fanyu!
More importantly, the current Fanyu has become the most influential and fastest-growing social platform, and is deeply loved by users at home and abroad.

But it is also produced by Mortal Technology, Mortal Video, Mortal Music, but it is very ineffective.

Even if Wang Fan gave them money to buy various copyrights and content, it still didn't have much effect!
This made Wang Fan look a little ugly, not to mention that video and music are an important part of the mortal ecosystem and the soft power of mortal technology.

Next, whether it is mortal mobile phones, smart bicycles, or mortal glasses, etc., mortal ecology is one of the core competitiveness.

Therefore, at the beginning of this year-end meeting, Wang Fan beat the relevant person in charge!
Wang Fan does not allow failure, and mortal technology does not support mediocrity!
Lin Xi, the person in charge of Mortal Music, said embarrassingly: "Wang Dong, I'm not making excuses, it's just that music is strictly scrutinized, and many singers have even started to sue several major music platforms for copyright fees. Therefore, we If we want to make good content, we can only purchase copyrights on a large scale. But this will greatly increase our costs. More importantly, it is unrealistic in China to let users pay to listen to music. Therefore, only A situation where we can’t make ends meet.”

Wang Fan frowned slightly when he heard this.

This situation is indeed a contradiction.

Before, the vast majority of music did not pay much attention to copyright.

Instead, both like to spread for free.

The reason is simple. When a song spreads widely and becomes more famous, the singer's net worth will also soar.

From an unknown newcomer to a popular singer, from a popular singer to a queen!
But now, this form is gone forever, and copyright has become the biggest problem.

More importantly, the platform spent money to buy the copyright, but the users did not buy it, and they would not or would not pay to download it.

In the end, only the platform itself will suffer the loss.

You must know that under this influence, even Ali Music, which has two powerful platforms, Tiantiandongting and Xiami Music, can't stand it.

The copyright fee was reduced, the music library dropped sharply, and users were lost.

The copyright fee is too much, and the income is beyond the means, and the platform cannot bear it!

Based on this contradiction, there are already rumors in the industry that Tiantiandongting, the current first-class music platform, may completely stop serving it next year!

Just like QQ Weibo, just like Ali's cloud disk, if you can't make ends meet, stop using it!
Therefore, at this time, mortal technology is going to make music and videos, and it also faces this problem.

Wang Fan pondered for a while and said: "Copyright fees must be paid, and it supports intellectual property rights, but how to control this cost is a big problem."

After all, even if it is a mortal technology, it is impossible to lose a large sum of money without a bottom line.

"Wang Dong means to improve the bargaining power and allow third parties to access our music platform at a low price or for free?" Lin Xi shook her head: "But it is very difficult. Only giants such as QQ Music and NetEase Cloud Music have certain Bargaining power. But also very limited.”

Wang Fan nodded, and said: "Mortal technology has entered the music field, and its influence is limited. If you want to improve your bargaining power, you must have unique and exclusive advantages."

"Yes, that's right. For example, the traffic of QQ Music and the authority of certain charts. But we mortal music do not have it, so it is very difficult to control costs first and make it bigger." Lin Xi said.

"Yes, the situation of Mortal Video is the same, or even worse." Xu Ke, the person in charge of Mortal Video, said: "Current video resources are paid for, but the profit can only rely on advertisements, but Wang Dong is quite repulsive about advertisements. Therefore, the video is also unable to make ends meet, and it is very difficult to make it bigger!"

Hearing this, Wang Fan frowned slightly: "This is indeed a problem, but it is not impossible to solve it! Since they have already been deeply rooted, they already have enough authority. But we have just entered, and if we want to achieve something, I am afraid that we can only destroy the old and establish the new, or even set off a new one. table!"

Wang Fan's words brightened the eyes of everyone in the room.

Lin Xi and Xu Ke were even more excited.

In the current situation, they are very passive. If Wang Fan really has a good way to change everything, it is naturally the best.

"Wang Dong means black technology?" Lin Xi tried to ask.

Wang Fan nodded: "Yes, a black technology, an epoch-making black technology!"

"New black technology, epoch-making black technology?" Xu Kexi raised his eyebrows, and his eyes sparkled brightly.

Wang Fan nodded and said calmly: "Black technology of lossless compression!"

"Black technology of lossless compression!" Lin Xi stood up excitedly: "Wang Dong, what are you talking about, like the compression technology of mortal games, it can compress music to a very small size without affecting the sound quality at all?

That's right. "Wang Fan explained: "The digital audio format first refers to the CD. After the CD is compressed, it has derived a variety of formats suitable for playback on the Walkman. These compressed formats mainly fall into two categories: lossy Compressed and lossless compressed. "

Lossy compressed audio sources are relatively common, such as the popular MP3, WMA, OGG, MP3pro, AAC, VQF, ASF and so on.Lossless compression formats may be unfamiliar to everyone, but such as APE, FLAC, WavPack, LPAC, WMALossless, AppleLossless, La, OptimFOG, Shoten, etc., all do very well. "

The sound quality of lossless compression is good, but it takes up a lot of space.It is normal for a piece of truly lossless music to take up 60M to 100M of space. This level takes up too much space, and most users cannot accept it.On the contrary, the ordinary sound quality around 3M has become the most choice. "

PS: Thanks to sg, I just bowed my head for the ten thousand rewards, I owe more one, and I will pay it as soon as possible.

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(End of this chapter)