Technology derived

Chapter 1076 Changes in Consumer Psychology

The current global PC market is sluggish, and the total sales volume in a quarter is around 7500 million units.

Now the release of the mortal PC has swept the entire PC industry, causing a tornado.

In addition to the configuration and experience, the price is right, and there are only 500 million in stock, so consumers all over the world are rushing to buy.

Therefore, on the day of the launch, Mortal PCs sold 300 million directly.

After all, the current mortal technology has strong online channels, not only in major e-commerce companies, but also in mortal malls.

You can even buy directly through Fanyu!

Fanyu has more than 20 billion users worldwide, and it has become the most popular channel of Fanren Technology's products.

The offline channels of Mortal Technology were not very powerful at first, but after eating half of the channels of bananas, they were equally terrifying,

After half a year of development, even looking at the world, it is no less than Samsung and Apple!
Therefore, mortal PCs sold 300 million units on the first day of their release, and many experience stores were even out of stock.

Wang Fan sighed: "A strong channel is not a good thing. The only good news is that the PC market capacity is limited, which is far less terrifying than the mobile phone market. We should not be under so much pressure in the later stage, and increase production capacity as soon as possible!"

The global PC market has a capacity of 3 to 4 million a year, and Lenovo, which is responsible for it, is only 7000 million/8000 million.

But in the mobile phone industry, sales are close to 20 billion a year. For example, Samsung sold 3.5 million last year, Apple 2.1 million, and Huawei 1.39 million!
Therefore, in the long run, the sales of mortal PCs will not be as scary as mortal mobile phones.

Wang Fan doesn't have to worry too much, I'm afraid it's hot for a while, and then it tends to stabilize after a while.

"Brother Fan, I don't understand. Since our products sell so well and are so excellent, why don't we price them higher? Not only can we earn more, but we don't have to worry about the production capacity crisis!" Li Yao couldn't help but said.

Wang Fan smiled faintly: "Silly girl, remember one sentence, most people in this world still have limited spending power. Our products are outstanding, but our prices are too high, no matter how good the product is, many users will give up. After all, whether it is a mobile phone or a PC for ordinary people, what we earn is the money of the global people. Not the money of the rich people in the world. After all, there are more than 70 billion global users, but how many rich people are there?"

"Oh, yes, if the starting price of a mortal PC is 2 to 3, I'm afraid most people won't buy it." Li Yao thought for a while and nodded.

"What's more, mortal mobile phones start at 7999, with an average price of 10000. Ordinary PCs start at 9000, high configurations start at 14000, and the average price is 15000. The price is already very high." Zhao Xuan continued:
"Other peers, Alienware products are good, but the price is above 15000, and the annual sales volume is still very small. Lenovo, with sales ranging from 3000 to 30000, is the world's number one in sales, with more than 7000 million, accounting for nearly a quarter of the global share. .Compared with the two, which one is more profitable?"

Li Yao nodded: "Well, it's just that once our products are launched, they can only do low-end products."

Zhao Xuan smiled: "The mobile phone industry has been like this for a long time. Since Xiaomi back then, it has been in full swing. But the PC market has been stabilizing, and now the emergence of mortal PCs can be regarded as a reshuffle. As for who Who lives and who dies is none of our business."

"You, everyone says you're disrupting the situation! Breaking industry rules!" Song Qian couldn't help laughing.

Wang Fan nodded: "If I set the same price as them at 5000, that would be breaking the industry rules. But what we do is only high-end. Whether it's mobile phones or PCs, mid-to-low end, we haven't even touched it!"

"As for the high-end, they don't have that ability, so who's to blame?" Wang Fan said with a smile, "By the way, how are those accessories selling?"

Su Xueyan smiled: "Very good, Mortal Technology's hifi Bluetooth headset has strong compatibility and excellent quality. Not only our products can be used, but also other Apple, Samsung and other products are also compatible, and they have been selling very well. Now The same is true for hifi bluetooth speakers, and the sales volume is no less than that of ordinary PCs. Hifi bluetooth headsets cost 299, and hifi bluetooth speakers cost 3999, both are selling well.”

"It seems that in the world of science and technology, the word "technology for us mortals" has really become a brand!" Wang Fan laughed.

For a whole month of September, the shadows of mortal technology are everywhere in the lives of many people.

Going out for a meal, a mortal mobile phone with a slip of water.

Some are held in the hand, some are tied on the arm, and some are self-willed, directly sucked on the neck, for fear that others will not see it.

Although mortal technology is super flexible, such an operation is still a bit inappropriate.

Libraries, coffee shops, and some people who were engaged in creation in the past would choose mac, thinking that it was compelling.

But now, all of them are mortal PCs.

13.3 inches, 14 inches, 15 inches, everywhere.

What's more, some people came to the library with a 21-inch mortal PC...

Although the 21-inch mortal PC is lighter than the current conventional notebook, it is a bit big after all.

And those Internet cafes have begun to compete for splendor. In the past, they were all Apple-standard rooms, but now they are all mortal PC-standard rooms, high-end and upscale.

So, shopping, mortal mobile phones, mortal PCs; eating mortal mobile phones, mortal PCs; drinking coffee, mortal mobile phones, mortal PCs; surfing the Internet, watching live broadcasts, or mortal mobile phones, mortal PCs...

Even the hard-working codeword writers now bluntly say that they will work hard for two months and change to a mortal PC!

It can be said that in the past, consumers would feel anxious and have choice embarrassment.

When I want to buy a mobile phone, I feel that Apple is strong, but also that Samsung has high configuration, and that Huawei is patriotic...

When buying a computer, mac can be powerful, Lenovo is more practical, Shenzhou is cost-effective...

It's hard to make the best choice and it's annoying.

But since the advent of mortal technology, consumers have discovered that they don't have to worry anymore.

For mobile phones, just buy ordinary people's mobile phones, and the others are at best a transition.

For a tablet, just buy an Fpad, there is no need to worry about it at all.

PC, just buy a mortal PC, the only trouble is the size selection.

……

It can be said that up to now, mortal technology has subtly changed consumers' consumption psychology.

Many people even bluntly say that buying PCs and mobile phones depends on the budget.

If the budget is sufficient, go directly to Mortal Technology!

Insufficient budget, just buy a low-end general and save some money, or go to mortal technology!

It can be said that the products, quality, and technology of Mortal Technology have completely conquered consumers.

But Wang Fan also understands that this is consumers' trust and recognition of Mortal Technology!

Therefore, Mortal Technology must work harder to live up to consumers' expectations and make better products!

(End of this chapter)