Technology derived

Chapter 1065 Apple's Response

Vice President Paul also nodded: "At present, the high-end field is dominated by ordinary mobile phones. Even if our iPhone 7 is very good, it is no match for us. The sales of Apple mobile phones! Otherwise, the sales volume of 300 million a month, our Apple stock price is very problematic! If there is no change, bankruptcy is a matter of course!"

"Yes, Vice President Paul is right! With mortal mobile phones, it is unrealistic to sell 6000+ iPhones now. But if we can achieve 3000-4000, then our iPhones will still be quite competitive! "

Mike, the product manager, nodded and said: "That's right, everyone might as well think of it this way, the standard version of mortal mobile phones is 7999! That is to say, 7000 files, and above 7000, are the world of mortal mobile phones. Even Rittal mobile phones, because of mortal mobile phones With the emergence of the mobile phone, sales have plummeted! It can be said that even local tyrants are now pursuing real technology and artificial intelligence! The super performance of ordinary mobile phones determines that it is still difficult for us to survive in the space of 3000 yuan, and we must avoid it! In other words, the iPhone needs to work hard and can achieve up to 4000 gears! Otherwise, most consumers would rather choose to pay more to buy ordinary mobile phones!"

Cook nodded: "Yes, the current situation is the best proof. The current price of our previous generation flagship is only 5000, but the monthly sales volume is only 300 million! Mike is right, we can only Reduce the price! Reduce the price of the old mobile phone to 3000, and set the price of the new phone to 4000, so as to support our sales!"

"Isn't it okay for the new machine to be 5000?" A director couldn't help asking: "That's a profit margin of 1000 yuan!"

(PS: Americans calculate the prices, all are American knives, but the book friends are all Chinese. For the convenience of understanding, they are all calculated in Huaxia currency here!)
Cook shook his head: "Our mobile phones start at price 5000, but unfortunately, the sales volume is terrible! Therefore, the new phone can only be set at 4000, or even below 4000! In this way, more than 7000 are ordinary mobile phones, and there are 3000 in the middle." Space avoidance. We Apple won the 4000 file, and then Samsung, Huawei, Xiaomi, Meizu, etc., all returned to the 3000 file, 2000 file! In this way, in terms of share, except for the increase in ordinary mobile phones, the others have basically not changed. !"

Product manager Mike agreed: "Yes, the 4000 file, our iPhone must be won! I suggest that the original iPhone7 solution be castrated, and some configurations be reduced and replaced to save production costs, and launch our mid-range mobile phone, iPhone7C , the main focus is 3000 files! At the same time, the super accessories of Mortal Technology are used to create the new flagship iPhone7, which focuses on 4000 files!"

Cook nodded: "It's a good idea, do you have any comments?"

Everyone shook their heads. At present, this is undoubtedly the best solution, and it is also the most economical solution.

On the one hand, the original design of the iPhone 7 has been prepared long ago, and it will be castrated directly, and the outdated hardware will be replaced to further control the cost. As the iPhone 7C, it will focus on the mid-range and save costs, at least no need to design again.

On the other hand, the new iPhone 7, because of the appearance of mortal mobile phones, has long been pushed to a new start, otherwise the release would not be embarrassing enough!
Finally, Cook said: "That's it, but the war is more expensive than speed! iPhone7C must be launched as soon as possible to support Apple's sales and profits! Otherwise, our Apple's stock price will go to the bottom!"

"understand!"

……

Similarly, Wang Fan couldn't help but have a headache.

Originally in his plan, the sales of mortal mobile phones were 5 million in May, 3000 million in June, 3300 million in July, only about 1500 million in August, and an average of about 1000 million in the following months.

In this way, for the whole year, about 7 million in seven months is enough.

But now, 3000 million in May, 3500 million in June, and finally 2500 million in July!
What's more, in the first week of August, compared with the same period in July, not only did it not decrease, but it even increased somewhat.

If this continues, the sales volume in August will be around 2500 million!
Even in September and October, it will be stable at around 9 million!
This result made Wang Fan a little confused.

Although you sell more, you earn more!
But he didn't have so many accessories prepared, and it was easy to break the chain.

But the reason is also simple. Ordinary mobile phones have formed a monopoly in the field of high-end mobile phones and replaced the iPhone flagship and Samsung flagship.

Therefore, it is normal to stabilize at around 2000 million per month.

After all, in the global market, the combined sales of the iPhone flagship and Samsung flagship alone exceed 3000 million per month!
Now mortal mobile phones monopolize high-end mobile phones, and the monthly sales are stable at more than 2000 million, which is a matter of course.

Those users who are going to buy 6000 grades of Apple and Samsung will naturally choose to buy ordinary mobile phones.

In desperation, Wang Fan had no choice but to arrange the production capacity allocation of mortal semiconductors, screens, rubbing batteries and other super accessories based on sales volume, and fully tilted towards mortal mobile phones.

In case there is a strange thing that the stock is not out of stock in the early stage of listing, but out of stock in the middle and later stages, it will be a real slap in the face.

Playing monkeys is not illegal, but immoral!

Wang Fan would never do hunger marketing!
Of course, the profit under such a sales volume is also unlimited!

There are 9000 million ordinary mobile phones, and the average selling price is still above 10000.

The BOM cost of each mortal mobile phone is about 2300. With the increase of production capacity, the economies of scale become more and more obvious, and the BOM cost will decrease every month, which is a matter of course!
In addition to all expenses such as value-added tax, operating costs, and channel costs, the total cost of a mortal mobile phone is still below 4000, and it is still decreasing.

Calculated on the basis of 4000, the average price of each ordinary mobile phone is 10000, and the average profit is at least 6000, which is still increasing.

9000 million units were sold in three months, which is a net profit of 5400 billion!
What's more, the tax exemption in Huaxia, the real profit has already exceeded 6000 billion Huaxia coins!

Nearly 900 billion US dollars!
In three months, the net profit of mortal mobile phones alone is nearly 900 billion U.S. dollars, an average of 300 billion U.S. dollars per month!
It's really a myth, a mortal myth!

(End of this chapter)