football tycoon

(one)

Chen Zhuo said: "No, no, no, Heidi, I think it's awkward for you to talk like that, or... let's meet and talk, I'm getting on the plane now..."

"Well, thank you Patton, see you later." Heidi's voice was very soft and thin, as if she was worried that Chen Zhuo would not come if she was not careful.

It was the first time for Chen Zhuo to take a private jet, but he was not too interested in studying the various facilities on the plane. After boarding the plane, the lawyer handed over a stack of books and magazines, without saying anything. It was Heidi who arranged for Chen Zhuo to have a general understanding first.

"11 Secrets of Aldi's Success", "Aldi's Cheap Supermarket Empire"... the author is the former CEO of Aldi Group, Brandes.

(two)

After gradually withdrawing from the business, Karl and Outai established a special foundation and established a complete set of complex management systems, and then divided the group into South Aldi and North Aldi according to regions to avoid "monopoly" be accused.

After the split, the younger brother nominally holds the shares of Aldi South and the older brother holds the shares of Aldi North, but in the end there will be an "Aldi Investment Fund" to manage and distribute according to the procedures.

It is operated by two teams. Aldi North is responsible for the expansion and operation monitoring of northern Germany and Northern Europe, France, the Netherlands, Belgium, Luxembourg, etc. Aldi South is responsible for the UK, Scotland, Ireland and Eastern Europe, Western Europe, and Southern Europe Countries such as China, which account for 3.5% of European retail sales, have surpassed Wal-Mart in Europe and are second only to Carrefour.

In the late 90s, South Aldi's chain stores opened to Australia and the United States, among which 600 branches have been opened in many states in the eastern United States, and the global business is expanding day by day.

Different from China's concepts of "low quality and low price" and "large quantity", Aldi adheres to the principles of "high quality and low price" and "highest cost performance". In global procurement, there are only 700 to 800 products That's all, but these 700 carefully selected products have greatly reduced Aldi's costs in storage, venues, personnel, etc. 10%~% cheaper than Wal-Mart, and individual products are 50% cheaper than similar brands!

If Wal-Mart is a retail empire, it should be an empire in terms of quantity. For Aldi, it is an "elite force". It is indeed a business miracle to challenge Wal-Mart and Carrefour with 700 to 800 kinds of boutiques!

(three)

CEO Brandes has retired and is now a senior consultant of the "Aldi Investment Fund". These books are actually the redirected advertisements of the Aldi Group. Hard and wide investment in the Aldi Empire only makes DM, other TV newspaper street signs, etc. Don't do anything at all, it is an absolute alternative in the information economy era!

These are all written by CEO Brandes in "11 Secrets of Aldi's Success". It does not engage in market research, public relations, or annual planning.It pays just 0.3 per cent of turnover for advertising a year, which is almost incomprehensible in European retail.Its advertising money is basically only used to publish the weekly unique product introduction of the next week.

In some stores in its native Germany, Aldi refused to scan barcodes electronically until the early 21s.Their cashiers feed each item into the register at a speed that would put any German store employee to shame.All employees have to know everything, they have to know all the prices, know all the products, put on the shelves, take off the shelves, scrub the store after closing.

There are "simple" principles in the 11 secrets, but there are also cumbersome and complicated "procedures" and "standards" that must be followed...

(four)

Hamburg is a straight-line distance from Dortmund (more than 0 kilometers, and the plane flies for about 50 minutes. Chen Zhuo, who got off the gangway, saw Heidi standing on the tarmac in a black suit and sunglasses, behind him were several burly men in black suits, It's hard to imagine, this is the beautiful host who was holding hands with me and laughing on the streets of London in the early morning more than a week ago...

It was still a black Mercedes-Benz car, not low-end but very low-key. Heidi and Chen Zhuo sat in the back seat. This time the lawyer didn't follow, it was just a driver, and there were no following vehicles.

Heidi just nodded and got into the car by herself. Up to now, the two of them haven't spoken. Heidi didn't even take off her glasses. She was silent for more than a minute. Chen Zhuo said, "Are you okay?" , Heidi."

Heidi gently reached out and grabbed Chen Zhuo's hand, and said in a hoarse voice: "Well, soon, soon."

Heidi's little hands were cold, and Chen Zhuo gently rubbed them with his own palms. The two of them didn't say any more. The car was driving smoothly. The cabin was very quiet, and the noise was blocked outside.

About a minute or so, the car stopped in front of a villa, and Heidi let go of Chen Zhuo's hand, indicating that he had arrived.

This is a very quiet place, there are many single-family villas, there are some distances between the villas, and the distance from the road to the grass of the villas is also several meters.

However, it doesn't look like a mourning hall has been set up, and it seems that there are no people and no vehicles parked.

Turning back and closing the car door, Heidi nodded to the driver, and the driver drove away.Then Heidi gently took Chen Zhuo's arm and leaned over. Chen Zhuo patted Heidi's little hand that hadn't been warmed up, and the nostrils were full of the breath from Heidi, with a slightly sad fragrance.

(Fives)

"This is where my parents and I live. Great-grandfather and grandparents are not here..." There was no one in the villa, Heidi seemed to see Chen Zhuo's doubts, and explained.

Chen Zhuo nodded, and sat on the sofa in the living room under Heidi's guidance. Looking at Heidi's appearance, it seemed that the two sides needed a formal and in-depth conversation.

It seems to be right. So far, the two have not made a clear relationship between boyfriend and girlfriend. The reason why they have the most contacts on weekdays is because of that TV show, the most exchanges of calls, and more because of Heidi asking Chen Zhuo for advice on football. Heidi talked about her college life and childhood life. Chen Zhuo’s experience was relatively simple. Training, competition and reading took up most of the time in the past ten years. ** Somewhat evasive.

During the one week or so back from London, Heidi asked many things about Xiaomeng, and Chen Zhuo sorted it out in the process of telling the story. This is often the case. The two childhood sweethearts have a strong family relationship. But the possibility of having chemistry with each other may have been lost.

It is said that falling in love is divided into three stages, the first is talking, talking about everything, no matter which topic is opened, you can continue to chat like that, there will be no cold breaks or strong opposition in ideas and opinions, and then love, one by one Not seeing each other for a day is like three autumns, and not hearing each other's voice for a day is like a piece of emptiness in my heart.

"Love" in ancient Chinese characters, on the heart is a "silk" with a "word" in the middle, and intuitively analyze the principle of Chinese characters "pictographic, knowing, and phonetic", is it because the other party's "speech" is like " Like "silk", or "thread by strand" tied to the heart, it becomes love.

From this point of view, Chen Zhuo and Heidi are probably at a stage between falling in love and falling in love, at least they are relatively reserved with each other, and neither confessed.

Sitting next to Chen Zhuo, took off his glasses and put them aside, as if shivering from the cold, Heidi hugged Chen Zhuo's arm tightly and leaned on his shoulder, Chen Zhuo felt a chill on his shoulders and neck instantly .

After hesitating for a moment, Chen Zhuo gently held Heidi's shoulders, and comforted him: "Cry if you want to cry, you will be fine if you cry..."

Heidi threw herself into Chen Zhuo's arms and burst into tears. Chen Zhuo hugged Heidi, combed her hair gently, and patted her back that was constantly heaving due to sobbing.

After crying for a long time, Heidi slowly calmed down. Her eyes, which were originally red and swollen, were now like peaches.Chen Zhuo just hugged Heidi, didn't say anything, didn't ask anything, the two just hugged like this for a long time.

Time seemed to freeze.

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