Little Luban, the miraculous doctor of the female president
Chapter 119 The Beginning of the Business War
The three most popular shopping malls in Tiannan City are Parkson, MixC and Xintiandi.
Jiang Yufeng wants to bring Jin Yue back to life, so he has to snatch away customers from these three families.
The only good news now is that none of the three of them took Jin Yue seriously.
If Jinyue is only carrying out short-term marketing activities, most of them will ignore it, and will only think that Jinyue is cleaning up inventory and withdrawing funds.
However, if Jinyue's marketing campaign lasts more than three days, it will arouse their vigilance.
What Jiang Yufeng had to do was to build up momentum in the shortest possible time, draw the guests to Jin Yue's side, and then punch down with a set of punches to keep them!
Of course, when the three of them react, there will definitely be a price war.
Thinking about it this way, a daily marketing budget of 300 million yuan may not be enough.
At this time, Li Tang expressed his thoughts: "We, Victoria, are preparing to hold a new product launch conference for this season. We can hold it in Jinyue to help you increase your popularity."
Jiang Yufeng couldn't help hesitating: "I'm afraid this is not very good..."
Because he knew that since Li Tang founded Victoria, he had been avoiding contact with the Li family's property.
Li Tang asked back, "Isn't it right for me to do this?"
"With your character, if it wasn't for me, how could you promise my dad to take over such a mess like Jin Yue?"
"So you already know..."
It turned out that before Li Tang made this call, he had already figured out the joints involved.
Since Jiang Yufeng accepted such a difficult task for himself.Then what is it if she gives up a little of her so-called principles?
After the call ended, Jiang Yufeng called Ning Qiwei back again, and said, "I suddenly changed my mind...I want to increase the budget, 500 million per day!"
When Ning Qiwei heard the first half of Jiang Yufeng's words, he thought Mr. Jiang wanted to reduce the budget, so he felt a little disappointed.
He never expected that Mr. Jiang would be so courageous, not only did he not reduce the budget, but he also increased the budget to 500 million in one go!
500 million, there are too many things that can be done!He had a premonition that Jin Yue was about to take off!
Jiang Yufeng told Ning Qiwei: "In addition to Internet promotion, traditional media channels must also be opened up. It is best to take down the advertising spaces on buses, subways, and taxis!"
Ning Qiwei patted his chest and assured: "Mr. Jiang, don't worry, leave these matters to me, and there will be absolutely no problems."
Jiang Yufeng nodded and said, "If you encounter any difficulties, please report to me at any time."
Ning Qiwei's work efficiency is extremely high. In just one afternoon, he took his men to three places: Tiannan Newspaper, Tiannan TV Station and Tiannan Communication.
Needless to say, Tiannan Newspaper and Tiannan TV Station are traditional media channels.
As for Tiannan Intercom, it focuses on the integrated marketing of outdoor media, and has mastered transportation advertising resources such as buses, taxis, subways, airports, and railway stations.
Although the business of Jinyue Shopping Center is bleak, it is backed by the Li family after all.Tiannan Intercommunication still wanted to give the Li family a little face, and Ning Qiwei successfully obtained the investment resources.
……
Parkson Shopping Center, an industry under the Zhou family.
The current general manager is Zhou Hongyun, the eldest son of Zhou Chengli, the head of the Zhou family.
In the general manager's office, Zhou Hongyun is looking at the financial statements of the last quarter.
Wang Lixin, the director of the marketing department, came to report: "Mr. Zhou, a general manager has been airborne from Jinyue. It is said that there will be a big move next... Do we want to follow up?"
Zhou Hongyun said with a look of disdain: "The Li family has given up on Jinyue long ago. The so-called big move is at most a discount promotion and clearing out the inventory."
"We don't need to pay attention to Jin Yue's side. They can do whatever they want. It's just a dying struggle. Just keep an eye on Vientiane City and New World."
At the same time, similar conversations took place in the offices of several other shopping centers.
Just as Jiang Yufeng thought, no one took Jin Yue seriously.But this time, Jin Yue wanted to surprise everyone!
After a busy day, Jiang Yufeng returned to the Li family's villa, just in time to see Li Zhe walking in the living room.
Sitting on the sofa, Jiang Yufeng casually picked up the apple on the coffee table and took a bite, and said to Li Zhe, "That's ok, you're riding a horse now!"
Li Zhe said with a proud face: "Of course! Brother Wang has specially instructed me, and now I'm doing horse stance for 5 minutes, and I don't feel so tired!"
Jiang Yufeng knew that the elder brother Wang that Li Zhe was talking about was Wang Jianhong.
"Xiao Zhe, I just took over Jinyue Shopping Center, do you know about this?"
Li Zhe was busy practicing martial arts all day, so he really didn't know about it.However, Jin Yue loses millions every year, he has heard of it.
He was surprised: "Brother-in-law, you actually took over Jin Yue? That's a big pit!"
Jiang Yufeng shrugged and said, "Of course I know it's a trap, but your father and my father-in-law have already spoken, how can I refuse?"
A strange look flashed in Li Zhe's eyes, and he said, "Brother-in-law, this is not like your character!"
Jiang Yufeng rolled his eyes at him and said, "You speak as if you know me very well!"
Then, Jiang Yufeng started to get down to business, and said with a smile: "Xiao Zhe, you don't have anything to do anyway, why don't you come over to Jinyue and help me?"
Li Zhe shook his head: "Brother-in-law, why do I have nothing to do? Am I busy practicing martial arts?"
Jiang Yufeng stared at Li Zhe, his gaze became colder, and he said faintly, "Are you rejecting me?"
Sensing a sudden chill, Li Zhe couldn't help shivering, and said with a dry smile, "Brother-in-law, please forgive me...I really can't help you!"
Jiang Yufeng snorted coldly, and threatened: "Okay, then I'll tell Wang Jianhong later, tell him to stay away from you, and don't teach you anything!"
When Li Zhe heard this, he immediately became anxious, and said, "Brother-in-law, don't...you have something to discuss!"
The corner of Jiang Yufeng's mouth curled up slightly, and he said, "Okay, I'll ask you again, do you want to come to Jinyue to help me?"
Li Zhe said reluctantly: "Do I have other choices now?"
Jiang Yufeng replied very bluntly: "No."
Li Zhe looked hopeless, and said helplessly: "Tomorrow I will go to work with you in Jinyue, this time the head office, right?"
"This is my brother-in-law!" Jiang Yufeng nodded very satisfied.
"Don't worry, I won't treat you badly. As long as you work hard in Jinyue, I will ask Wang Jianhong to teach you a few tricks later!"
"Brother-in-law, I know, you are much better than Brother Wang!" Li Zhe said with flickering eyes, "If I work hard, can you teach me every trick as a reward?"
Jiang Yufeng chuckled: "If your performance is good enough, I can consider it."
Jiang Yufeng wants to bring Jin Yue back to life, so he has to snatch away customers from these three families.
The only good news now is that none of the three of them took Jin Yue seriously.
If Jinyue is only carrying out short-term marketing activities, most of them will ignore it, and will only think that Jinyue is cleaning up inventory and withdrawing funds.
However, if Jinyue's marketing campaign lasts more than three days, it will arouse their vigilance.
What Jiang Yufeng had to do was to build up momentum in the shortest possible time, draw the guests to Jin Yue's side, and then punch down with a set of punches to keep them!
Of course, when the three of them react, there will definitely be a price war.
Thinking about it this way, a daily marketing budget of 300 million yuan may not be enough.
At this time, Li Tang expressed his thoughts: "We, Victoria, are preparing to hold a new product launch conference for this season. We can hold it in Jinyue to help you increase your popularity."
Jiang Yufeng couldn't help hesitating: "I'm afraid this is not very good..."
Because he knew that since Li Tang founded Victoria, he had been avoiding contact with the Li family's property.
Li Tang asked back, "Isn't it right for me to do this?"
"With your character, if it wasn't for me, how could you promise my dad to take over such a mess like Jin Yue?"
"So you already know..."
It turned out that before Li Tang made this call, he had already figured out the joints involved.
Since Jiang Yufeng accepted such a difficult task for himself.Then what is it if she gives up a little of her so-called principles?
After the call ended, Jiang Yufeng called Ning Qiwei back again, and said, "I suddenly changed my mind...I want to increase the budget, 500 million per day!"
When Ning Qiwei heard the first half of Jiang Yufeng's words, he thought Mr. Jiang wanted to reduce the budget, so he felt a little disappointed.
He never expected that Mr. Jiang would be so courageous, not only did he not reduce the budget, but he also increased the budget to 500 million in one go!
500 million, there are too many things that can be done!He had a premonition that Jin Yue was about to take off!
Jiang Yufeng told Ning Qiwei: "In addition to Internet promotion, traditional media channels must also be opened up. It is best to take down the advertising spaces on buses, subways, and taxis!"
Ning Qiwei patted his chest and assured: "Mr. Jiang, don't worry, leave these matters to me, and there will be absolutely no problems."
Jiang Yufeng nodded and said, "If you encounter any difficulties, please report to me at any time."
Ning Qiwei's work efficiency is extremely high. In just one afternoon, he took his men to three places: Tiannan Newspaper, Tiannan TV Station and Tiannan Communication.
Needless to say, Tiannan Newspaper and Tiannan TV Station are traditional media channels.
As for Tiannan Intercom, it focuses on the integrated marketing of outdoor media, and has mastered transportation advertising resources such as buses, taxis, subways, airports, and railway stations.
Although the business of Jinyue Shopping Center is bleak, it is backed by the Li family after all.Tiannan Intercommunication still wanted to give the Li family a little face, and Ning Qiwei successfully obtained the investment resources.
……
Parkson Shopping Center, an industry under the Zhou family.
The current general manager is Zhou Hongyun, the eldest son of Zhou Chengli, the head of the Zhou family.
In the general manager's office, Zhou Hongyun is looking at the financial statements of the last quarter.
Wang Lixin, the director of the marketing department, came to report: "Mr. Zhou, a general manager has been airborne from Jinyue. It is said that there will be a big move next... Do we want to follow up?"
Zhou Hongyun said with a look of disdain: "The Li family has given up on Jinyue long ago. The so-called big move is at most a discount promotion and clearing out the inventory."
"We don't need to pay attention to Jin Yue's side. They can do whatever they want. It's just a dying struggle. Just keep an eye on Vientiane City and New World."
At the same time, similar conversations took place in the offices of several other shopping centers.
Just as Jiang Yufeng thought, no one took Jin Yue seriously.But this time, Jin Yue wanted to surprise everyone!
After a busy day, Jiang Yufeng returned to the Li family's villa, just in time to see Li Zhe walking in the living room.
Sitting on the sofa, Jiang Yufeng casually picked up the apple on the coffee table and took a bite, and said to Li Zhe, "That's ok, you're riding a horse now!"
Li Zhe said with a proud face: "Of course! Brother Wang has specially instructed me, and now I'm doing horse stance for 5 minutes, and I don't feel so tired!"
Jiang Yufeng knew that the elder brother Wang that Li Zhe was talking about was Wang Jianhong.
"Xiao Zhe, I just took over Jinyue Shopping Center, do you know about this?"
Li Zhe was busy practicing martial arts all day, so he really didn't know about it.However, Jin Yue loses millions every year, he has heard of it.
He was surprised: "Brother-in-law, you actually took over Jin Yue? That's a big pit!"
Jiang Yufeng shrugged and said, "Of course I know it's a trap, but your father and my father-in-law have already spoken, how can I refuse?"
A strange look flashed in Li Zhe's eyes, and he said, "Brother-in-law, this is not like your character!"
Jiang Yufeng rolled his eyes at him and said, "You speak as if you know me very well!"
Then, Jiang Yufeng started to get down to business, and said with a smile: "Xiao Zhe, you don't have anything to do anyway, why don't you come over to Jinyue and help me?"
Li Zhe shook his head: "Brother-in-law, why do I have nothing to do? Am I busy practicing martial arts?"
Jiang Yufeng stared at Li Zhe, his gaze became colder, and he said faintly, "Are you rejecting me?"
Sensing a sudden chill, Li Zhe couldn't help shivering, and said with a dry smile, "Brother-in-law, please forgive me...I really can't help you!"
Jiang Yufeng snorted coldly, and threatened: "Okay, then I'll tell Wang Jianhong later, tell him to stay away from you, and don't teach you anything!"
When Li Zhe heard this, he immediately became anxious, and said, "Brother-in-law, don't...you have something to discuss!"
The corner of Jiang Yufeng's mouth curled up slightly, and he said, "Okay, I'll ask you again, do you want to come to Jinyue to help me?"
Li Zhe said reluctantly: "Do I have other choices now?"
Jiang Yufeng replied very bluntly: "No."
Li Zhe looked hopeless, and said helplessly: "Tomorrow I will go to work with you in Jinyue, this time the head office, right?"
"This is my brother-in-law!" Jiang Yufeng nodded very satisfied.
"Don't worry, I won't treat you badly. As long as you work hard in Jinyue, I will ask Wang Jianhong to teach you a few tricks later!"
"Brother-in-law, I know, you are much better than Brother Wang!" Li Zhe said with flickering eyes, "If I work hard, can you teach me every trick as a reward?"
Jiang Yufeng chuckled: "If your performance is good enough, I can consider it."
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