Reborn 1980 Life Winner

In fact, Yunshan has always had an idea in her heart, but what she thought was that she would do this public welfare activity after she has her own sole proprietorship company in the future.

The last two discussed was to build a school for children in remote mountainous areas in the name of a garment factory.

A charitable enterprise can attract more trust from customers and franchisees.

This summer vacation, the garment factory's business pace is a bit big. The factory continues to recruit workers, increase production capacity, and promote many business backbones. Some franchisees are waiting and watching, but some people come to sign contracts one after another.Even the designer has not yet recruited the right one.

Like the food factory, Yun Shan proposed to go to the school to recruit a few graduates of the design department, master the direction of the brand style by herself, and train a group of designers.

Specialty stores also have to keep up with the pace, which is left to the sales manager to arrange. The specialty store in Guangcheng was the first to open. After the advertisement came out, the business can be said to be getting better every day, and some franchisees also directly Go to the store and ask.

On this day, the clerk in the store called the factory and said that the two franchisees who came today were taken away by the clothing store next door.

This is blatantly prying the corner of the wall.

Cui Yan asked which brand the clothing next to him was, and it was so poorly made.

The exclusive stores of Jinyanyan brand are all opened in prosperous areas, and they are positioned as mid- to high-end brands. It is estimated that it is not an unknown brand that can open next door to Jinyanyan brand.

"Director Cui, next door is a brand from Hong Kong City, called Annie."

Cui Yan asked the manager of her own store to go directly to the next door to ask what they meant.

Cui Yan told Yun Shan about it when they were eating in the factory at night.

Yun Shan was also quite surprised, "Is this Annie's clothing route the same as our Jin Yanyan's?"

Cui Yan asked people to inquire about it, and her face was a bit unsightly, "It was opened by a Hong Kong businessman, and it also opened a factory in Guangzhou, a little later than our factory. Not long ago, they also followed our example and smashed advertisements on TV. Please They have endorsed by well-known actors, and their store is also in the form of a specialty store. At the beginning, they didn’t say they wanted to recruit franchisees. Now that we may see that we are recruiting franchisees, Annie Clothing has also thought about it. This Hong Kong city guy is really a villain, picking up people’s teeth. .”

"What about Anne's clothing style? Is the positioning similar to ours?" Yun Shan asked.

Jin Yanyan's clothing is positioned as mid-to-high end, ranging from casual to formal, trendy, and has her own little features.

"Annie's clothing is the style of the Hong Kong city. It is the one worn by the protagonist in the movie. It is called Hong Kong style. Not to mention, many young people patronize for this name, and now they come out with our entire franchisee to show off It’s clear that he’s fighting us.”

Cui Yan also realized that this Hong Kong businessman has a lot of money, so he is not afraid of advertising, and they still invite Hong Kong celebrities.

If there is such a store next to you for comparison, and even a specialty store is opened together, it is obvious which franchisee chooses.

Speaking of it, first of all, Hong Kong products seem to be more famous than mainland products. Now that the Hong Kong city has not yet officially returned, it is similar to the reputation of foreign products. China has not developed yet, and Chinese people are not confident enough to advocate imported products.

What's more, now the movie theaters in the mainland have imported movies from Hong Kong City, and the clothes of the stars in them have become a fashion trend.

On this point, Jin Yanyan is inferior to Annie.

In fact, the clothing market is still huge, and there are not many clothing brands in China. Jin Yanyan can still make money by following her own path.

However, the pace has already been paved a long way, and it is impossible to stop or slow down, otherwise, who will support so many employees in the factory?

Now this Annie wants to grab the route laid by Jin Yanyan and press her down, that's not acceptable.

Cui Yan said: "They advertise, and we also advertise, and their franchise fee is more expensive than Jin Yanyan's, 5 yuan, but they package repairs and staff training. In addition, how much annual sales are there? Subsidies and rewards, the most important thing is to promise to play TV commercials at least once a quarter, and at least once a month."

Yun Shan thought for a while, "We are going to advertise. Annie invites celebrities, and we invite them too. And then, didn't we discuss doing charity activities before? Now that we are using it, we just want to find an opportunity for the media to report on it. Last TV news."

Cui Yan also had contact with several newspapers through the sales manager in the factory. She thought about it, "Should I find someone to do an exclusive interview?"

Yun Shan said: "No need for now, the newspaper office won't agree to it. You can see if this works. Our public welfare activity will be published together with the advertisement. Even if we Jin Yanyan promises, every time our store sells a piece of clothing, it will be donated to poor mountainous areas. out-of-school children donated one dollar, and we Jin Yanyan set up a foundation to help out-of-school children.”

Cui Yan thought about it for a while and then laughed, "Okay, although we donate one yuan for every piece sold, our profit will be suppressed, but this advertisement is real, and this profit is not considered a profit. We advertise this, and those who come to our store to buy clothes can be regarded as doing good deeds, and I believe that many people will follow suit."

Yun Shan nodded, "That's the truth."

But Cui Yan was a little worried, "What if Annie follows our example?"

With a villain like Annie, it's really possible.

Yun Shan said: "If this is the case, we will compete on the same stage to see who is more capable. However, Annie is playing the banner of foreign goods, so we can play the banner of patriotism."

Cui Yan covered the lunch box, "You are right, no matter what, we Jin Yanyan will not admit defeat."

The decision has been made, first communicate with the specialty store and the franchisee, first print out the slogan of this person's advertisement, arrange the inventory on the factory side, and immediately go to the TV station to adjust the advertisement.

It’s still a little later to send out this public welfare first, and invite the celebrities. After all, we need to find someone now, and we need to discuss something.

……

In the office of the general manager of Annie Clothing Co., Ltd., the secretary is reporting on the expansion of Annie's franchisees. Mr. Yi, the founder of Annie Clothing, is sitting behind the desk. After listening to the report, he frowned. The number of cooperators is kept at [-] to [-], why is it in single digits today?"

Annie's pace is also very big. The factory has increased its horsepower to produce everything. The franchise route is not big enough, and the factory will be understocked. Clothing is seasonal, and after this season, it has to be discounted. Dealing with it, or directly pressing the bottom of the warehouse, these are all money.

"Mr. He, Jin Yanyan put up a new advertisement yesterday, saying that every piece of clothing sold in Jin Yanyan's stores will donate one dollar to out-of-school children."