80s good life

"But there are also things that are not good. In terms of connotation, our clothing store has no core value, that is, a certain life value and lifestyle advocated. This can be reflected in many aspects, such as emotional experience, or self-expression."

Master Qu fell into deep thought, and Fang Manman knew that he had listened to what he said.

"Of course what kind of core value to advocate, this is the soul of our store you have to decide. Next, let's talk about communication. In the final analysis, a brand is only meaningful if it is communicated to consumers and facilitates purchase. There is no word of communication , there is no brand, but our ready-made clothing store has never had a beautiful layout in this aspect. It simply relies on word-of-mouth, which is a very random way of communication. There are many possibilities for our ready-made clothing store. I analyzed it, two kinds, one is only While belonging to people with relatively high social status, it is only spread among such people. It is not bad to make a real mysterious and high-end brand and make it a legend. In addition, to be a high-end brand well-known to the public, as long as For a fee, we can sell him the clothes and make him/her part of the high class."

"Which of these two directions do you think is better?" Master Qu asked.

"To be honest, Master Qu, I think both are good. The key question is what you think, this is your clothing store after all. Depending on the direction you choose, the way we spread will change accordingly. In fact, the way we spread It is a kind of communication, which is based on the information of our brand and contact with consumers, integrating all our internal and external resources and communication. We break through zero investment in this area. At the same time, we must also pay attention to the key to communication It never depends on how much money is spent, but on wise planning.”

After Fang Manman finished speaking, the room fell into a long silence.

In the 80s, Fang Manman put forward a set of modern and complete brand concepts. If it is taken outside, it must be shocking.

This had a huge impact on Master Qu and Wang Zhuo.

Wang Zhuo looked at Fang Manman with complicated emotions. He was still not used to the shock that Fang Manman's advanced concept of the times brought to her, and his impulse to make himself better and better became stronger and stronger.

"How on earth did you think of this?" Wang Zhuo asked involuntarily.

Fang Manman said calmly: "I read it in a book, a foreign book."

Wang Zhuo wanted to say, with your level of foreign language, you are willing to study difficult foreign economic works, but after thinking about it, it is not impossible with Fang Manman's perseverance, so he didn't get entangled.

Master Qu has been digesting all the theories of Fang Manman. At the beginning, he also came into contact with the concept of branding from abroad. To make a brand is his dream after he became a famous tailor in the provincial capital. His original intention was only to challenge himself. , now Fang Manman subdivided this challenge into many steps, but these steps are upward ladders, and each step is higher than the other.

It must be done, but knowing how to do it and implementing it are two different things. Master Qu has seen many possibilities, and also foresees many unexpected difficulties and hardships in the future.

The concepts and ideas put forward by Fang Manman are difficult to accomplish even in the 21st century.

But Fang Manman saw the special period of the 80s. This is a time when the cards are reshuffled. Anything is possible. As long as you can accurately find the outlet, pigs can fly.

"I have never understood why you are interested in the development of our store. Do you want this store?" Master Qu finally spoke, but he clearly expressed his suspicion.

Of course, Fang Manman understands that it always seems strange to have someone in front of you all day forcing your family's industry to develop.

She concealed her performance and said bluntly: "Master Qu, I want to learn how to make clothes, design and cut them from you."

"That's it? It's too simple, you are talented, I can take you as an apprentice. But this is not your ultimate goal." When Fang Manman approached him for the first time, he thought he could understand the girl's needs What is it, but now Master Qu dare not assert, he wants to listen to Fang Manman himself.

"You really understand me." Fang Manman smiled: "I want to run this store with you, of course you are the boss, and I'm just your employee."

"Is this employee special?"

"Yes, I can help you make a decision. In some special moments, I will also change your inappropriate decision."

Master Qu's eyes darkened: "You are a gun, you can hit outside, and you can hit me, that's what you mean."

"Your metaphor is too vivid." Fang Manman praised.

"Then why do you think I am willing to do this? Isn't this the separation of powers?"

"Master Qu, what rights do you have to give me now? To be honest, our clothing store is only that big. When you have to worry about decentralization, it is also when we have successfully built a brand."

"Hahahaha." Master Qu smiled heartily.

Fang Manman also echoed with a smile.

Wang Zhuo looked at this and that, and could only shrug his shoulders.

Master Qu stopped laughing, and Fang Manman also stopped.

"I need to think about it." Master Qu said.

"I can completely understand you." Fang Manman paused, and then said: "It is not easy to make such an important decision in such a short period of time, and it also requires courage. But Qu Master, you are a person with courage, determination and execution ability, so I really don't know what you are hesitating about, you can tell me, we will solve it now."

"Okay, since you're so frank, I'll just say it straight. To be honest, with your ability, I don't have the confidence to hold you down. I don't know whether the brand's surname will be Fang or Qu in the future."

After Fang Manman heard this, she was actually very happy in her heart. There are many examples in ancient and modern China and abroad.For example, Liu Bang, these people never said these things before the event, and they would only settle the general ledger after their hegemony succeeded.

And Master Qu put this possibility in front of the two people before they cooperated. Either this person is too stupid, or he is too real.Master Qu is not stupid, he is so forward-looking, so there is only one possibility, and that is the latter.

Choosing Master Qu from the very beginning was a good move.

Seeing Fang Manman smiling instead of angry, Master Qu became curious, what is this girl thinking?
Fang Manman saw the inquiry in Master Qu's eyes, and said directly: "We have never said who is overpowering another. We are partners, and we have been from the beginning. Go to Master, have you forgotten? I want to be your shop openly The second store manager inside is as simple as that."

"Okay, okay." Master Qu said three good words in a row, and said, "That depends on whether you have the ability."

The two smiled at each other.

Master Qu, get it done!Fang Manman cheered in her heart.