sharp edge

Chapter 185 【】 Sign a contract to endorse Nike
Nike, in 1963, Bill Bowerman, a graduate of the University of Oregon, and Phil Knight, an alumnus, co-founded a company called "Blue-Ribbon-Sports" (Blue-Ribbon-Sports), which is mainly engaged in sports products. In 1972, Le Cordon Bleu changed its name to Nike and began to create its own legend.

The name NIKE is very auspicious in the eyes of Westerners. It is easy to read and remember, and it can be called loudly. The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also dynamics and softness.Nike's Nike trademark, the design is a small hook, simple and powerful shape, as fast as lightning, one look at people think of the speed and explosive power generated after using Nike sporting goods.The sneakers named after "Nike" for the first time have square bumps on the sole to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Nike can be described as a rising star now, and there is a faint tendency to surpass Adidas.Therefore, now that Xiao Mian can get the love of Nike, it is also a very congratulatory thing.

Not long at home, Robert Cassirer brought a foreigner in his 40s into Xiao Mian's apartment.When approaching Xiao Mian's three-story apartment, the foreigner showed a faint smile.

After welcoming the two of them into the living room, they sat and stood separately.Robert Cassirer began to introduce the people around him to Xiao Mian and Liu Ruyan: "Xiao, this is Mr. Matthew Cook, general manager of Nike in Italy. Mr. Cook is..."

"Well, there is no need to introduce, Xiao's name is very famous!!" Matthew Cook nodded to Robert Cassirer and patted Xiao Mian's ass invisibly.At the same time, he stood up and extended his hand to Xiao Mian: "Hello, Mr. Xiao!"

"Hello, Mr. Matthew Cook, welcome to my house as a guest!" Of course, Xiao Mian, as the host, couldn't be rude, and got up to shake hands with Matthew Cook affectionately.And Ruyan Liu nodded to Matthew Cook to express his welcome.

"I don't know, what's the matter with Mr. Matthew Cook here today?" Perhaps because of Liu Ruyan's beating around the bush just now, Xiao Mian quickly asked the other party what's the matter.

"Today, I'm here to talk to Mr. Xiao about our cooperation. We at Nike very much hope to cooperate with Mr. Xiao, and we come here with sincerity." Matthew Cook proposed the reason for his trip purpose, and also began to introduce their Nike company's advantages and future blueprint: "As a rising star, our Nike company once faced tremendous pressure from Adidas. Nike's influence in football has a big gap with Adidas. Adidas is the World Cup , the sponsor of the European Cup, and provide balls for the World Cup, European Cup, Champions League, Bundesliga and other events, and among the stars signed by Adidas, there are popular stars such as Messi, Kaka, Harvey, and Villa, and Adidas sponsors Real Madrid, AC Milan, Liverpool, Chelsea, Bayern's football giants."

When it came to this, Matthew Cook stopped to take a sip of water, and then continued: "As the saying goes, 'the waves behind the Yangtze River push forward the waves ahead.' We Nike have to face the new emerging sports while defeating the old opponents. Supplies company's challenge. In the past 10 years, New Balance's market share has been growing steadily. Nike was officially named in 1978. It surpassed the leading brands Adidas, Puma, and Reebok, and was known as "the world's most popular brand in the past 20 years. The most successful newly created consumer goods company". Nike's profit rose from 1985 million US dollars in 1300 to about 1994 million US dollars in 4, and Nike's global turnover reached nearly 1994 billion US dollars in 48. In the United States, as many as [-]% of the The dream of teenagers is to have a pair of Nike shoes. I believe that Mr. Xiao should be able to see the potential of my Nike company through these.”

Matthew Cook is definitely a very good speaker, and he even came up with a way to promote before suppressing.And there are some references to Chinese words, which is enough to show that Matthew Cook was fully prepared before coming.It seems that it is imperative for Matthew Cook to win Xiao Mian today.

"I am very willing to believe in your company's potential. In the future, your company may also be on par with Adidas in the football field, or even surpass its opponents. But at least you are not able to do it now, and I don't know what the future is. How long. So, would it be better to choose Adidas now?" Xiao Mian is not a fuel-efficient lamp, and his speech is also extremely sharp.

"Indeed, it's normal for you to have such concerns. However, I believe that our company will surpass Adidas in the football field in the near future. And the football stars who endorse our company are no worse than Adidas. We have Cristiano .Ronaldo, World of Warcraft Drogba, Arsenal midfielder Cesc Fabregas and other football stars, and in the field of basketball, we have advantages that Adidas does not have, so you don't have to worry about it. Signing us with Nike will definitely reflect Mr. Xiao You are worth it!" Matthew Cook, the general manager of the area, is still a brush.

However, Xiao Mian did see the potential and value of Nike from here, which also helped to increase his popularity.At the same time, he can also get a lot of endorsement fees.Xiao Mian and Liu Ruyan looked at each other, and then looked at Robert Cassirer. Both of them agreed. It seems that the cooperation between Xiao Mian and Nike will start here.

"So, if, I mean, if I sign a contract with your company, what is the annual endorsement fee that your company can give?" This is a topic that Xiao Mian is more concerned about, "And, when will I shoot an advertisement for your company, will I It will not affect my playing football, how does your company arrange all of this?"

"Well, since Mr. Xiao intends to cooperate with our company, you can take a look at this contract first!" Seeing that Xiao Mian was moved, the smile on the corner of Matthew Cook's mouth became even brighter.It seemed that none of this exceeded his expectations.Seeing Xiao Mian's final contract, Matthew Cook calmly sipped the Chinese tea in his hand, waiting for Xiao Mian's final reply.

After taking over the contract in his hand, Xiao Mian raised his head and glanced at the calm and relaxed Matthew Cook. Xiao Mian directly threw the contract in his hand on the table and said: "Since your company is not sincere, then we will There is nothing more to talk about, I think Mr. Matthew Cook should go back first. After all, the people from Adias have already made an appointment with us to meet at night!"

"Mr. Xiao, what does this mean? If there is any dissatisfaction in the contract, you can bring it up, and we can discuss it. After all, this is business, and if there is an offer, there must be a counter-offer. Just ask the price and you don’t want to talk about it, this seems to be inconsistent with the laws of the market!” Matthew Cook is in a hurry, there is a huge Chinese market behind Xiao Mian, if the Chinese football market is opened through Xiao Mian, then Nike will be in the market. The football field is one step closer to Adidas.

"In this case, then I'll just say it straight!" Xiao Mian glanced at Matthew Cook, and then continued: "1000 million? You want to sign me for 1000 million for the endorsement fee, and it's still a five-year contract. If you don't respect me at all, what else do we have to talk about?"

"Mr. Xiao, this 1000 million is already a lot. As far as I know, your annual salary at the Milan club is only 1000 million after tax. This 400 million is already quite high. Originally, Nike had prepared several contracts and endorsed it. The fees are different. Moreover, Matthew Cook wanted to give Xiao Mian the [-] million endorsement fee before coming here, but seeing the house where Xiao Mian lives now, Matthew Cook thought that Xiao Mian was in urgent need of money. So he took out this contract that they were about to abandon. It has to be said that Nike's preparations are quite sufficient.

"Hehe, as far as I know, Manchester United's Cristiano Ronaldo's annual salary at Manchester United is only [-] million pounds, but his endorsement fee for your Nike company seems to be more than [-] million? Mr. Matthew Cook, this Is it your sincerity?" Xiao Mian gave an example in public, which made Matthew Cook a little embarrassed.

"I really didn't expect that Mr. Xiao is also a well-prepared person. This time it's our company's fault, but we can adjust the endorsement fee. I don't know, what is the appropriate endorsement fee for Mr. Xiao? You might as well tell me Let’s discuss and discuss.” Matthew Cook quickly admitted his mistake when he heard Xiao Mian’s words, it seems that this is a very courageous person.

"I'm not embarrassing your company, I just hope to get an endorsement fee that can match my current worth, [-] million. And the contract period has to be changed, let's change it to two years!" When Xiao Mian offered the price , he himself felt a little low.But thinking that he was a complete newcomer, he was relieved.

"Isn't [-] million a bit high? And the number of years is too short, Mr. Xiao, you can't be so unkind!!" Matthew Cook was also surprised when he heard Xiao Mian's words.Although, when they negotiated before they came, they also expressed that they could accept the price of [-] million, but the term must be more than three years.

"If your company can't agree, then I will go to Adidas to talk! Although we have not cooperated successfully, I still hope that your company will develop more and more!" Xiao Mian stood up at this time, as if to see off the guests the meaning of.

"Okay, [-] million, that's [-] million, but the contract period, we want to adjust it to three years. What do you think, Mr. Xiao?" Matthew Cook also made a concession. It seems that he still values ​​the Chinese market behind Xiao Mian. .

"Okay!" Xiao Mian exchanged glances with Robert and Ruyan Liu, thinking that the contract could be signed.Xiao Mian agreed to sign the contract, and the two quickly signed the contract. Now Xiao Mian is the image spokesperson of Nike.

(End of this chapter)