Heroes of the Restricted Zone

Chapter 637 How to Develop the Chinese Market (Third Geng, ask for a monthly pass!)

The headlines in the newspapers the next day were all "The hero said he obeyed the call of the Football Association" "The key to the hero's entry into the national team is actually the Football Association" "The Football Association did not respond to the hero!"

Of course the Football Association will not respond to heroes, what can they say?Said, "We wanted to find Yingxiong Chen, but asked him to apologize publicly first, and he didn't do it"?Or, "Chen Yingxiong dared to ask us to apologize publicly before considering joining the national team. He was completely disorganized and undisciplined. Does he still have national honor and patriotism in his eyes?"
These words are not impossible to say, and the pressure on the Football Association will be even greater.Otherwise, why should they be low-key and low-key, so low-key that they dare not come forward to talk to Chen Yingxiong in person?

It seems that they also know that their demands are a little too much, but the face of the official is obviously more important. If this kind of rigid thinking and perspective of seeing things is not shaken off for a day, it is estimated that they will still be like this for a day, and they will be reviled by the Chinese people. I don't know why...

After Chen Yingxiong kicked the ball to the Chinese Football Association, he didn't care about it, and he didn't need the Football Association to respond.He just wanted to tell the Football Association indirectly through the media-don't think I'm easy to bully!
His doing so really made the Football Association particularly passive, and the issues that had been deliberately ignored by them before became rampant again.

Anyway, the people from the Football Association didn't give Chen Yingxiong any favors at all.

At the same time, what Chen Yingxiong did once again proved what a "disobedient person" he is. If such a person enters the national team, he will always fight against the Football Association. No one can stand it.If the toss is bigger, it is estimated that everyone will lose their jobs, so let him toss in a foreign country... Can't we afford to provoke or hide?
Of course, some people once suggested that Chen Yingxiong be recruited into the national team to facilitate his management. Why?Because he neither plays in the country nor in the national team, the Football Association has almost zero management authority over him, so he can't control him, and he is not afraid of the Football Association.But if he entered the national team, wouldn't he be a monkey pinched by the Football Association?Do you want to play however you want?How dare you offend us, you don't want to wear the national team jersey anymore, do you?
This proposal was quickly rejected, it was very simple - after he was expelled from the Olympic team, he dared to hold a press conference on his own to confront the Football Association, scold the Football Association, and still be afraid of the threat of the national team?If you are in a hurry, they will directly hold another press conference, announce their withdrawal from the national team, and bombard the Football Association by the way... Aren't you raising tigers?This proposal is unacceptable.

Let Chen Yingxiong enter the national team. If he can score goals, it is very important to the Chinese team. If you want to take him again, it may be difficult to move.At that time, if he can't bear it, he will have to cooperate with promoting him as the number one star of the national team... Isn't this cultivating another ball bully?

It doesn't matter if you are a ball bully, there have always been many ball bullies in Chinese football.But a ball bully who doesn't listen to the Football Association is a bad thing, and must be strangled in infancy. Once the opponent is allowed to sit big, the Football Association will only be dumb and eat Coptis chinensis-it's hard to say.

They are like a mirror in their hearts...

※ ※ ※

Regardless of what the Football Association thinks of Chen Yingxiong, the match against Evergrande tonight is his third match representing Liverpool, but this match has a special meaning for him—this is the first time he has played against himself after he became famous. Race on the soil of the motherland.The days of working hard in the youth team were ignored, and it was meaningless anyway.

Chen Yingxiong gave Evergrande enough praise, and the Guangzhou media also gave him face, blowing him into a hero of Chinese football.

Some of these compliments are even very nasty, which naturally makes people uncomfortable to watch.

Evergrande's center Chen Guofeng has complicated feelings for Chen Yingxiong - as a Chinese, he also feels very happy to have a compatriot raising the prestige of our country in the European competition.Such joy comes from the heart, and without envy.

After all, Chen Yingxiong Chen Yingxiong is playing in Europe, he just admires it, and there is no conflict of interest with him.

But when the news of Chen Yingxiong's entry into the national team was rampant, Chen Guofeng couldn't sit still...

If Chen Yingxiong really enters the national team, his position as the main center will basically be gone!
This is a direct threat and a competitive relationship, and it will be impossible for Chen Guofeng to look at Chen Yingxiong with that purely appreciative attitude.

Now that the newspapers are full of articles praising Chen Yingxiong, he suddenly felt a little bored from the bottom of his heart...

Of course, Chen Guofeng didn't know that Chen Yingxiong had completely fallen out with the Football Association. At least for a while, he would not be able to join the national team... So in fact, he was worrying blindly and unfoundedly.

※ ※ ※

The evening game was broadcast live by Guangdong TV station, which attracted the attention of countless people.

The reporters interviewing on the spot even wore the latest Liverpool jersey with Chen Yingxiong's name and number printed on it.

Tickets for this game are divided into several grades, the lowest is 100 yuan, the highest is [-] yuan, and there are grades of [-], [-], [-], [-] and [-] yuan in between.

All the tickets were sold out, there was not one left, and some people even bought tickets from scalpers at a high price.

In addition to the reason why Guangzhou Evergrande is already very appealing in Guangzhou, the appeal of Liverpool itself and the influence of Chen Yingxiong are also very important.

Guangdong is a place where the Premier League has great influence. Fans here have watched Premier League games for more than ten years, and many of them are loyal Premier League fans.Perhaps in other places, benefiting from CCTV's broadcast, Serie A and Bundesliga have a large fan base, but in Guangdong, the Premier League is the only one.

Liverpool used to be rich back then, so there were already a lot of fans in Guangdong.

In addition, now that Chen Yingxiong has joined again, even many people who have never watched the Premier League or Liverpool games before have transformed into fans of Liverpool.

The packed stands of this game are also easy to explain.

Chen Xing is very happy with the enthusiasm of the Chinese fans.In fact, Chen Yingxiong is not only popular these days, he is also very popular, very popular.Because Liverpool is considered to be the first wealthy team absolutely controlled by the Chinese... Chinese owners are not uncommon. These days, Birmingham is a Chinese owner, but the giants are still the first.Although Chen Xing had nothing to do with China before, and he hadn’t even been back to his hometown in Chongqing, now he is happy to play the role of a Chinese, communicating with Chinese reporters in very unproficient Chinese, telling about their family’s past. The arduous journey of leaving home from China to England...

He didn't do this because he really loves China or something - China was still in the Qing Dynasty when his family came out - it was all because he wanted to make money from the Chinese market, and he had a name that loved the Chinese to do this Making money is more convenient and aboveboard, and eating looks much better.

There are two kinds of people that the Chinese media adore and are particularly interested in, one is real foreigners and the other is banana people.Chen Xing has a Chinese face, but speaks fluent English. From living habits to cultural education, he is all Western "Chinese", so he is especially popular with them. The most ideal object of flattery in mind.Chen Xing can put all kinds of nasty words on him without any psychological barriers.Rich, family, high-quality, fluent in multiple languages, handsome, single... It is simply the most typical "tall, handsome and rich".

So in the past few days, many media have come to interview Chen Xing.

For the same reason, Lu Ang—that is, Niang, he came to China, so naturally he has to be called by his own Chinese name—has also accepted several media interviews and exposed himself well in the Chinese media. face.

Although they never talk about Chinese traditional culture, Chinese policies and politics in front of Chen Yingxiong, they only talk about picking up girls and football, but now in front of the Chinese media, they still praise China's reform and opening up, China's Traditional culture, China's economic development, Chinese food, beauties...and football.

"...Yes, yes, our visit to China this time is definitely not to make money. We want to establish a deeper cooperation with Chinese football to help Chinese football develop and progress...For example, we plan to let scouts find some football players in China. Seedlings with potential, invite them to Liverpool for trial training. If they perform well, they can sign with the Liverpool youth team and become a member of the big Liverpool family..." When Chen Xing said this, his face was sanctimonious. Consciously or unintentionally, he winked at the beautiful reporter who interviewed him, causing the little beauty's heart to thump and thump.As for whether Chen Xing slept in the luxury suite of the Star River Hotel that night, no one knows...

In short, Chen Xing and Niang are very satisfied with Liverpool's trip to China. They have gained a lot in business and opened up the situation in publicity. Many Chinese fans who never watched the Premier League and were not interested in Liverpool wore Liverpool shirts paid for tickets to see them train - knockoffs though...

This shows that Liverpool made the right move. The next step is Chen Xing's plan to open authorized stores for Liverpool merchandise and jerseys in several major cities in China.In addition, according to the characteristics of the developed online shopping business in China, an online shopping business is specially set up for Chinese fans, so that Chinese fans can directly buy a lot of Liverpool's peripheral products online-although they will be sold in Chinese stores at that time. , but I believe that many people will think that it is more stylish and worth showing off to pay a high price for a Liverpool jersey from the store next to the Anfield Stadium.

The jerseys of many teams in China generally cannot be sold?That's because their managers can't use their brains to study the special conditions of the Chinese market. If they can't adapt to the Chinese market, they can only be eliminated by the Chinese market.

Chen Xing naturally has great advantages to adapt to the Chinese market. First, he is Chinese; second, he has Chen Yingxiong;

As long as Chen Yingxiong is in Liverpool for a day, he can continue to make money from the Chinese market...and no one will say that he only pursues profits and is a black-hearted capitalist.

While he was constructing a wonderful blueprint for Liverpool in the Chinese market in the future, he was awakened by a burst of cheers.Looking down, players from both sides have already entered the field, and the first one from Liverpool's side is Chen Yingxiong.The cheers just now were caused by him.

He had the yellow captain's armband on his left arm, so he came out first.

In order to please the Chinese fans, Liverpool did everything they could to please some people who were not used to it and called it "too shameless".

Chen Yingxiong only played two warm-up matches on behalf of Liverpool, and he was able to wear the captain's armband. His appointment did not pass the vote of all players, nor did he let the coach make up his mind. It was simply the meaning of the marketing department. It can be complied with - anyway, it's just a captain's armband, and it doesn't hurt - so Chen Yingxiong actually became the captain. Isn't this blatantly flattering Chinese fans, or the Chinese market?

But don't say it, this trick is quite useful.

When Chen Yingxiong was the first to walk out with the captain's armband, there was a huge cheer at Tianhe Stadium.

"Hero!! Hero!!"

Chen Xing turned to look at Niang, his college classmate and team general manager was giving him a thumbs up.

Liverpool's Chinese market development plan is going very smoothly!
(End of this chapter)