I, alone enjoy tens of billions of subsidies

Chapter 587 Wonderful Advertisement

Today was considered a happy event. In the evening, Chen Hao arranged a celebration banquet for everyone at the star-rated hotel. The staff and friends who participated in the daytime press conference, as well as Zhou Xitong, were also present.

This is the first time that Chen Hao has brought Zhou Xitong to dinner with his subordinates as a girlfriend, which is equivalent to disclosing their relationship.

Now with Chen Hao's identity and strength, no one would say that he should eat soft food. Instead, Zhou Xitong now relies on Chen Hao. He should eat hard food.

All Chen Hao's subordinates, including Wang Qiang, Lai Wu, Zhu Zhu, etc., were all very polite to Zhou Xitong. Everyone toasted with a glass of wine and wanted to have a good relationship with the future landlady.

On the contrary, Zhou Xitong felt that this group of simple and honest men was very interesting, and the atmosphere was completely different from her dinner party at Zhou's International.

In Zhou's International, she is the president, and other subordinates are in awe when they talk to her.

As for Chen Hao, although Wang Qiang and other subordinates were also respectful, they didn't have that kind of intentional flattery. The atmosphere was much more harmonious, and she could tell some jokes, which made her very relaxed, so the meal was also very pleasant.

The dinner party didn't last long, and there were still important things to do tonight, which was to review the samples of the advertisement.

At seven o'clock, Chen Hao returned to the Chinese Garden with his brothers and friends.

In Chen Hao's villa, the seven girls who participated in the commercial shooting, together with Zhou Xitong, sat in a row, waiting to see the commercial they shot.

Others include Cao Rui, the manager of the winery, Chen Hao's right-hand man and old classmate Wang Qiang, his right-hand man Lai Wu, good buddy Xing Zetao, and great reporter Zhu Min.

Chen Hao intends to listen to everyone's opinions extensively this time, after all, the masses have discerning eyes.

Chen Hao had already received the sample in his mobile phone. He put his mobile phone on the big screen, then lowered the lights in the movie viewing area, which was similar to the feeling of a theater. When the curtain fell, everyone kept quiet and concentrated on watching Chen Hao's No. [-] movie. An official commercial.

The first thing that catches the eye is the corridor outside the Chinese Garden.

A crisp wind chime made people concentrate at once, and then seven of their palace ladies walked in front of the camera. The effect of background blur was used to highlight the beauty of the girls and the wine bottles on the tray .

At this time, there was no background music, only the late foley, which amplified the footsteps of the girls, and the audience seemed to have returned to the Qing Dynasty 200 years ago.

The scene of about eight or nine seconds in the early stage, then turned to the scene of the imperial concubine Zhou Xitong drinking, and saw a beautiful "imperial concubine" lying on the side of the mandarin duck brocade quilt, toasting and drinking in a dignified manner at the moment.

The elegant half-lying posture, the graceful grace with every frown and smile made everyone feel shocked, as if they were a genuine imperial concubine of the Qing Dynasty in front of them. Only the familiar face between the eyebrows made people realize that this is Zhou Xitong.

Next, Zhou Xitong drank the wine in the jade cup, and the little movement of frowning in surprise made people feel that the wine tasted unusual.

After that, there is a subtitle, which shows that the imperial concubine loves to drink this kind of tribute wine, named it palace fruit wine, summoned winemakers to brew it for the royal family, and personally inscribed it.

Then there is the picture of Zhou Xitong writing brush characters. Due to the length of time, only the last two strokes of her writing the traditional Chinese character "wine" are kept, but the camera can see that she wrote it herself, not looking for a substitute. Been a lot of professional actors.

"The palace fruit wine originated from the palace recipe, and now it has entered the homes of ordinary people..."

In the end, there was a transition scene, from the Qing Palace to a modern family dinner, and the background sound was dubbed by a majestic man. It sounded like a heavy sense of history, just like the voice actor in Guojiao 1573. It sounded very good. With feeling.

At the end of the video, there is also a QR code and contact number of the winery, which is convenient for customers to order.

The length of the entire video is 21 seconds, which is considered a relatively long advertisement. If the advertisement is broadcast, it will be about twice as expensive as the short advertisement.

"What do you guys think of this ad?" Chen Hao turned on the ambient light, then clicked on loop to let everyone watch it a second time.

"I think it's good!"

All the girls were very happy to see themselves on stage, and they couldn't fault it.

"It's generally OK, but the advertisements are relatively long, and there may be restrictions on TV channels. In some time periods, long advertisements cannot be broadcast, and the advertising costs are much higher."

Wang Qiang pointedly pointed out the biggest problem of this advertisement.

"I think it's good." Lai Wu and Xing Zetao didn't know much about advertisements, so they just felt good based on their feelings.

"Yes, above the standard."

Professional Zhu Min gave her opinion.

"Tongtong, what do you think?"

Chen Hao called his girlfriend by nicknames in front of everyone.

Zhou Xitong smiled and said: "The advertisement is very beautiful, and I will not repeat the advantages. As for the disadvantages, Wang Qiang also pointed out a few points, and I will add. This advertisement has shaped the high style of the product. As the saying goes, there are If it’s too aggressive, then in turn, it’s ungrounded and high-brow. I don’t think the palace fruit wine can maintain this high-end image, and it’s better to shoot a down-to-earth advertisement in the future to expand the user base.”

Zhou Xitong is a business elite, and the analysis is also from a commercial point of view. Once consumers believe that court fruit wine is a high-end wine, it will be compared with high-end national wines such as Moutai and Wuliangye.

The quality of court fruit wine is not bad, but this brings about a problem. Most of the high-end wine bureaus are now talking about business, mainly drinking liquor. culture.

However, the palace fruit wine is only refreshing, but rarely makes people drunk, which limits the consumption of the product and is not conducive to product dissemination.

That's why Zhou Xitong said that he wanted to come up with a down-to-earth advertisement, so that ordinary people can choose palace fruit wine for family banquets or outings, so that it will be conducive to the sales of wine.

"Yes, this idea is very good, then let the director shoot a few more commercials of different types." Chen Hao agreed, and he decided to increase the investment in advertising, with a minimum guarantee of 5000 million.

5000 million is not too difficult for Chen Hao, who is making money every day. If he saves food and expenses, it will be enough to save for a week.

Everyone put forward various suggestions, but unanimously praised the quality of the advertisement, and the advertisement was considered passed.

Chen Hao called Manager Cen of the advertising company and said that the advertisement was fine, and according to the original plan, it would be broadcast on the entire network tomorrow.

Manager Cen was a little embarrassed, saying that it would cost a lot of money.

For the broadcast of advertisements, it is generally necessary to sign a broadcast contract with major media platforms, such as TV stations and websites, to determine the details of the broadcast time, duration and price, which also takes several days to sign.

However, Chen Hao couldn’t wait any longer. Today, the press conference was a hit. Tomorrow, the advertisements will be spread across the entire network to achieve the most explosive effect. Time is money. One day later, when the topic cools down, the effect will be greater. discount.

Money is not omnipotent in this era, but money can do many things that could not be done otherwise.

Chen Hao is willing to pay double or even double the price for advertisements. This matter will be negotiated by Zhou's advertising company, and strive to start broadcasting new advertisements for palace fruit wine in major media and well-known TV stations tomorrow. broadcast.

If the prime time period doesn't work, then other secondary time periods will do as well. Anyway, it's just a fatigue bombing, so that people will mechanically remember the name of the palace fruit wine.

(End of this chapter)